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ODUCTION STAFF
the-line cost: . . . $5,000 | LIVE above-the-line cost: . . . $5,000 FILM would add this much:. $7,500 FILM would add this much:. $1,500
THIS LIVE DAYTIME SELF-CONTAINED DRAMA COST $9,000 MORE ON FILM BUT COST ISN'T ONLY PROBLEM
Photo shows people involved in "Modern Romances," an \BC While figures are considered on the high side, they point strip packaged In Stark-Layton. This one estimate for up how production costs arc hiked by film. The method of putting shou on film is net, before agency commission. getting back this extra money via reruns is big problem
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IV dilemma: how to put soap opera on film
One big question: Can yon rerun ;i serial?
The answer maj be no. so many ntlmcii
are examining Hie self-contained drama
'At presstime sponsor learned Station Film Library was planning to syndicate two ontained daytime drama snips. Se< Report to Sponsors, pat
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Wanted: Bright man or woman with 'A* answer to problem of putting soap ipera on film. Cost of film must be almost .i i In ap as live -Inm . yet must look better. Must convince rv stations and others thai reruns will definitely gel large audiences. Apply to almost any advertiser, agency, network or sj ndi( atoi . Car name o\* n pi ii e,
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/ here are a nuiulici ol people in the [\ advertising business these days who are sorely tempted to run such an ad. I lie (|iirstion .ii how io pul a soap opera on film economical!) has been agitating the business Eor several years.
Some of these who have pul a lot of
thought lii the question are Eranklj baffled and bewildered. Some think the) ma) have the answer but are still selling the idea to others.
Everybod) agrees, however, that soap operas or some kind of daytime t\ drama will he put on film and sold
possibl) b) next season.
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