Sponsor (Jan-June 1955)

Page scan 0001002 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
0001002
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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There's unanimity in Kansas City: Xo matter how you coufit the audience the no. 1 station is HERE IS THE WHB LEADERSHIP LINE-UP FIRST PLACE — HOOPER Average share of audience, Mnn. Sat., Jan. Feb., 1955 . a.m. 6 p.m. FIRST PLACE — TRENDEX Average share of audience, Moii. Fri., Jan. Feb., L955 8 a mi 6 p.m. FIRST PLACE — PULSE Average share of audience, Mon. Sat., Jan. Feb., L955 6 a.m. 6 p.m. m 10,000 WATTS, 710 KC This is vvhal Mid-Continenl programming, ideas and excitement have achieved Eor Will'.' All three national surveys PULSE, HOOPER, TRENDEX give Will; the top daytime -pot with averages as high as 48.99? (Hooper). So no matter which ratings you buy by, your besl Kansas City Ihi\ is WIN'.. Talk to the man from Blair or WHB General Manager, George W. Armstrong. CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH, Omaha Represented by H-R, Reps, Inc. WTIX, New Orleans WHB, Kansas Cify Represented by Represented by Adam J. Young, Jr. John Blair & Co. IS SPONSOR