Sponsor (Jan-June 1955)
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J\ew and renew
MAY
19 5 5
1. New on Radio Networks
SPONSOR
AGENCY
STATIONS
PROGRAM, time, start, duration
Ball Bros. Muncie, Ind
Applegate Adv, Muncie,
ABC
Don McNeill's Breakfast Club Review; Sat; 18
Ind
|une; 13 wks
Bauer & Black. Chi
Leo Burnett, Chi
CBS 206
Codfrcy Time; T. every 4th F 10:30-10:45 am: 6 |unc; 11 wks
Boyd A. Peterson lOldsmobilc dealer).
Robin, Lee & Arnold, LA
KNX-CPRN
Today in LA; M-F 5:15-5:30 pm PST ; 5 Apr
LA
13 wks
BuTay Prods. LA
Dan Miner, LA
CPN 21
Aunt Mary; 5 min seg W F 2:45-3:00 pm PST; 1 Apr; 13 wks
Chevrolet Dealers
Campbell Ewold Det
CBS
Robert Trout; add Sun 12:00 noon-12:05 pm; 4:004:05 pm; 5:00-5:05 pm ; Allan Jackson; add Sat 1000-10:05 am; 10:55-11:00 am; 12 noon12:05 pm; 30 Apr
Chevrolet Motor Div, CM. Det
Campbell-Ewald, Det
KABC-ABC 350
Breakfast Club; M W F 8:45-9:00 am; 18 Apr; Wendy Warren & The News; M-F 12:10-12:15 pm ;
Corn Prods, NY
C. L. Miller, NY
CBS 74
23 Miy; 52 wks
D-Con. Chi i insecticides)
Leeds & York. Chi
NBC full net
Mary Margaret McBride; Sat 10:00-10:05 am; 9 Apr; 8 wks
"42" Products. LA
Adcoa, LA
KABC-ABC 33
Bob Carred News; Th 7:30-7:35 am; 6 Apr; 26 Races; 7 May 5:15-5:45 pm ; 28 May 5:30-6:00
Cillette Safety Razor. Boston
Maxon, Chi
CBS 206
pm; 11 June 4:30-5:00 pm
Hamm Brewing. St. Paul
Campbell-Mithun, Mnnpls
CBS
Hamm's Scoreboard: M-F 7:00-7:05 pm; T-F 10:00-10:05 pm; Sat 6:55-7:00 pm; 25 Apr
Harrison Prods, SF
Sydney Carficld, SF
CBS 206
Tennessee Ernie; 5 min seg; F 7:15-7:30 pm; 20 May; 10 wks
Harrison Prods 'for No-Dozi, SF
Sydney Carficld, SF
MBS full net
Nick Carter; Sun 4:30-5:00 pm; 12 June
Miller Prods. St Louis
Winius Brandon, St Louis
CBS 159
Robert Q. Lewis; Sat 11:00-11:15 am; 14 May; 8
wks Amos V Andy; 6 min seg alt Th 9:30-9:55 pm;
Murine Co, Chi
BBDO, Chi
CBS 206
28 Api; 10 wks
Scholl Mfg. Chi
Donahue & Coc, NY
MBS full net
Multi-Message; days not set; 8:00-8:30 pm; 28 Apr; 10 wks
Seaboard Finance, LA
Frank Bull. LA
CPN 15
Amos n' Andy Music Hall; 6 min seg MTW 9:309:55 pm; 22 Mar; 13 wks
Texas Co, NY
Kudner, NY
ABC 350
Texaco News Reporter; Sat 11 times; Sun 11 times; 16 Apr; 33 wks
F. W. Woolworth. NY
Lynn Baker, NY
KNX-CBS
The Woolworth Hour; Sun 1:00-2:00 pm; 5 |une
Eclls <3>
William C. 0 Donnell (3)
Arthur McCoy 13)
2. Renewed on Radio Networks
SPONSOR
AGENCY
Campana Sales. Batavia, III Ceneral Prods, for Offex Lever Bros. NY
Erwin, Wasey, Chi Dean Simmons, LA BBDO, NY
STATIONS
CBS 206 KNX-CPRN 23 CBS 188
FROGRAM, time, start, duration
Arthur Codfrcy Time; M-F 10:15-10:30 am; 31
May; 52 wks Story Master; Sat 9:05-9:20 am PST; 2 Apr; 47
House Party; M W F 3:15-3:30 pm; 30 May; 52 wks
3. Broadcast Industry Executives
NAME
Bernard M. Alpcr Charles Alsup Alan T. Axtell Robert M. Baird Sidney Barbet Ceorge Baron Joseph H. Barker William H. Bell Frank Beasely Frank Benesh Frank P. Bibas Robert Blake Frvin J. Brabec Ceorge Bristol Robert Button
|ohn J. Cassin Edmond Chavanette Charles Christianson Marc Conant Dick Covey William M. Dawson Louis Dorfsman W. Ward Dorrell Mickey Dubin lules Dundes W.illie Dunlap
FORMER AFFILIATION
WLEV, Bethlehem, Fa, acct exec
Advertisers Tv Program Service, in chg of sis, western div
CBS R Spot Sis, Chi, acct exec
John E Pearson, Dallas, in chg of Dallas office
United Artists
KOWL, LA, gen mgr
WV/KO, Ashland. Ky, W. Va sis mgr
WHEN-TV. Syracuse, comml mgr
KBAK, Bakersfield. Calif, sis mgr
WNEM-TV. Bay City, Mich, news dir
McCann-Erickson, NY, dir, motion pic div
NBC. NY, dir of publ
MCA Corp
CBS R. NY, dir of sis prom & adv
WAAB. Worcester. Mass, sis stf KOVR-TV. Stockton WINS, KTVW, west coast offices WMBR. WMBR-TV. Jacksonville, acctg dept KRNT, Des Moines, prog dir
WARM, WARM-TV, Scranton. gen mgr, sec. Union Bcstg CBS R. NY. dir of sis prom & adv. assoc dir John Blair, Blair Tv, NY. res dir & prog consultant MCA-TV NY
KCBS. SF. dir of sis & adv
WICC-TV. Bridgeport, vp in chg programing, dir of tv opers
NEW AFFILIATION
WCLV, Easton, Pa, acct exec
Same, sis mgr of syndication div
Katz Agency. Chi, tv sis stf
Same, Atlanta, hd of Atlanta office
WTVW, Milw, film buyer
Same, also vp
Same, stn mgr
WHEN. Syracuse, asst to gen mgr
KNXT. KNXT-TV, Hllywd. acct exec
Same prog dir
Roland Reed Prods. SF. vp in chg of comml film opers
CBS TV, NY. Press Infor Dept. mgr of spec projects
Same, vp
CBS TV, NY, dir of sis presentations
U.S. Infor Agency: Wash, deputy asst dir for r and
Soviet orbit WRCA-TV, NY, slsman KFSD-TV, San Diego, dir Adam J. Young. SF. mgr SF office Same, local acct exec Same, also KRNT-TV, prog dir Same, also Union Bcstg vp Same, co-dnector Same, also vp
Chad, Wilton, Conn, exec dir of sis Same, gen mgr WTAO. WTAO-TV. Cambridge, gen mgr
In next issue: JVeto ami Renewed on Television (Network); tdvertising Agency Personnel Changes i Sponsor Personnel Changes; Station Changes (reps, network affiliation, power increases)} New Agency Appointments
^\
£5 Fred
r Sh.iwn (31
Tom Ragland i3>
X
-^ Lochridgc (3)
2 MAY 1955
19