Sponsor (Jan-June 1955)

SPONSOR asked broadcasters: "Whal would vim like to see accomplished this year at the convention?" The replies from broadcasters di\uled roughly into three categories: stabilize the rates and pricing in the industry, do more to help sell radio as advertising media, and take care of a host of minor problems that now beset radio and television. By far the greatest number of replies fell into the first or second of these categories. Here are some individual broadcaster comments on the goal of rate stabilization: "Constructive holding of the line on time charges should be a major concern. Rate-cutting on both tv and radio continues while newspaper and magazine rates are going up." (Manager of a Montana radio station.) "Rate-cutting and special deals are lowering the standard of the broadcast industry. Stress should be made at the convention that in order to have a healthy industry and regain the respect of local as well as national advertisers and agencies, broadcasters must maintain published rates." (Sales manager of a leading Midwestern 50 kw. outlet.) "Re-rate all tv stations, not on 'costper-1,000 sets,' but on 'cost-per-million-dollar-minute.' That is, how much does it cost, per minute, to reach each million dollars in annual retail sales in any market." (Manager of a Reno vhf station.) Comments on a help-sell-radio goal for the NARTB meeting were typified by these: "Management should be made to realize that radio is not a step-child. The industry should quit hanging itself on surveys." (Manager of a large radio outlet in the East.) "The NARTB should try to rebuild radios confidence in itself and educate advertisers to buy radio in sufficient quantity to do the job they need." (V.p. of a Florida radio station.) "More 'shirt sleeve' practical programing and sales clinics!" (Manager of a Texarkana radio station.) "Build a new fire under those who have given up on radio and continue to sell it short." (Manager of a large Southern am-fm-tv outlet.) There were many other problems cited. Chiefly: doing something to ease the squeeze on uhf stations, helping to end arguments over radio-tv research, tighter licensing requirements from the (Please turn to page 86) 1955 Convention Agenda si NDAY — M V* 22. L955 i9ss corn en i k»n ( OMMl I I I I Ml Mill l<1. C Axnoux, \\"l ! i KWFT ... w \ \\] 1 .1 11 DeWltt, WSW I \ 5 i ii KCMO Sti . , WWDI V: 1 1. mil .1 WSLS; I B oil, NHC 7:00 a.m. -8:00 p.m. 9:00 a.m. -6:00 p.m. 9:00 a.m. 11:30 a.m. -4:00 p.m. 3:00 pm.-5:00 p.m. 5:00 p.m. -6:30 p.m. 6:30 p m. 7:30 p.m. Registration Exhibits Room Exhibits "Broadcasting" Colt Tournament Quality Radio Croup BMI Board ABC Affiliates Meeting CocktailsABC Affiliates Cocktails — ( Broadcasting! TV Pioneers Dinner — 'SPONSOR! Shorcham Shoreham Shorcham Coosc Creek Country Club The Woodner Shorcham Shorcham Natl Press Club Willard Hotel MONDAY— MAI 23, 1933 7:00 a.m. -8:00 p.m. 9:00 a.m. -6:00 p.m. 10:00 a.m. -12:00 p.m. 10:00 a.m. -5:00 p.m. 12:00 p.m. -2:00 p.m. 12:30 p.m. 2:00 p.m. -5:00 p.m. 2:30 p.m. -4:30 p.m. 4:30 p.m. 5:00 p.m. -7:00 p.m. 7:00 p.m. TUESDAY— M il 7:00 a.m. -5:00 p.m. 9.00 a.m. -6:00 p.m. 10:00 a.m. -12:00 p.m. 10:00 a.m. Shoreham Shorcham Shoreham Shorcham Shoreham 10:05 a.m. 10:10 a.m. 10:20 a.m. 11 00 a.m. 11:30 a.m. 12:30 p.m. -2 15 p.m. 2:45 p.m. -5:00 p.m. 2:45 p.m. 3:15 p.m. 6:30 p.m. WEDNESDAYS' a.m. -9:30 a.m. 9:00 a.m. -6:00 p.m. 10:00 a.m. -12:00 p.m 10:00 a.m. 10:00 a.m. 10:30 a.m. 11:15 a.m. 12:15 p.m. -2:00 p.m. 2:00 p.m. -5:00 p.m. 6:00 p.m. -7:30 p.m. 7:30 p.m. MAY 23, 1933 Wages and Hours Breakfast Exhibits Management Conference Call to Order Henry Clay Presiding "Radio in '55" — Speaker to be announced "Automatic Broadcasting" "Selection and Motivation of Salesmen" — -A Panel Luncheon Presiding: Henry Clay Address: Harold E. Fellows Radio Sales — Radio Advertising Bureau Government Reception Radio Pioneers Dinner llll RSDAY — MAY 8:00 am -9:30 a.m. 9:00 a.m. -3:00 p.m. 10:00 a.m. 10:00 a.m. 10:00 a.m. 10:10 a.m. 10:30 a.m. -11 :10 a.m. 11 :20 a.m. -11 :40 a.m. 12:30 p.m. -2:00 p.m. 2:00 p.m. -5:00 p.m. 6:00 p.m. -7:30 p.m. 7:30 p.m. i loradons for 26, 1955 Labor Relations Breakfast Exhibits Management Conference Television "The Tenth Anniversary" Call to Order Presiding: Clair R. McCollough Introductory Address by Moderator The First Years Management and Crowth Television— 1955-1965 Luncheon Presiding: Clair R. McCol lough Address: Dr. Norman Vincent Peale Convention Buiness Session Television Bureau of Advertising Annual Convention Reception Annual Convention Banquet ItlK'. Shorcham Shorcham Sheraton Park Sheraton Hall Registration Exhibits FM Session Association for Professional Broadcasters Education Community Broad. Assoc. Luncheon — State Association Presidents MBS Affiliates Television Business Session Daytime Broad. Assoc. MBS Affiliates— Cocktails BMI-NARTB Dinner 2 1. 1953 — OFFICIAL OPEMV. Registration Exhibits Joint Session Management and Engineering Conferences Call to Order Presiding: Clair R. McCol lough Co-Chairman. 1955 Convention Committee Invocation Dr. Clayton T. Criswold Presentation of the Colors Keynote address, Mark Ethridge Presentation of Keynote Award to Mark Ethridge by Harold E. Fellows President Dwight D. Eisenhower Luncheon Presiding: Henry Clay, CoChairman, 1955 Convention Committee Introductions: Harold E. Fellows Speaker: Ceorge C. McCon naughey, Chairman, FCC joint Session Presiding: Henry Clay Introductions: Ralph W. Hardy Honorable ). Percy Priest Chairman — House Interstate and Foreign Commerce Committee FCC Panel — Moderator: Harold E. Fellows Engineering Reception Sheraton Park Sheraton Hall Shoreham Sheraton Park Shoreham Shoreham Shorcham Sheraton Park Sheraton Hall Shoreham Main Ballroom Sheraton Park Shorcham Shoreham Shoreham Sheraton Park Sheraton Hall Sheraton Hall Shoreham Main Ballroom Sheraton Park Sheraton Park 16 MAY 1955 47