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SELLING: NKVV SHOWS, RERUNS, HOOPLA
> ilrs pu>h al \ARTB will he mixture of -I irk "sell" and high-powered movie promotions. Clockwise: Sales v. p. Bud Rifkin .mil President John Sinn of Ziv TV look ovei presentation for firm's "Mr. I). \." series, now going into new production cycle; MCA-TV's Wynn Nathan, v.p. in charge of sales, borrows Kingling elephant to symbolize "mammoth secret plans" for NARTB meet; Screen Cems executives gather to dis"mockup" of firm's exhibit on top rerun shows (1. to r.: Henry White advertising director; Frank Young, publicity; John Mitchell, v.p. in charge of sales; Ralph M. Cohn, v.p. and general manager.
CONVENTION
SELLING PLANS
Film pilidliirs
40% more synclieators, feature film firms are flue I his year; 75% will show new paekages
9W ml .i preview ol what syndicators will !"■ pitching I" j ou foi multimarkel spotting this Fall?
\\ .ml .i line "ii w hat kind ol lilni
packages stations and reps will he selling i" youi timebuyers in the weeks to ' ome?
The answers aunt as hard to « ome bv as you might think.
^ ..ii'll find mosl "I them, starting nexl week, al the Sheraton Pa* and Shoreham IhiirL, jn Washington, D. C.
The occasion will he the 33rd Annual NARTB Convention, the yearly sales highlight of the $80 million t\ film industry.
The number of film companies on hand al this year's convention will top the number exhibiting at last year's meeting L\ more than 10' , . I lie ex
hibjting ^ i < > u | > includes: AJBC Film Syndication, CBS T\ Film Sales. Flamingo Films, General rejeradio, Guild
film-. Hollywood Television Service.
M&A Alexander, MCA-TV, Minot TV, NBC Film Division, National Telefilm Associates. Ollicial Films. Screen Cents. Sterling Television, Television Programs of America, Unity TV, and Ziv. What these tv film firms will be screening, promoting and selling — and what the convention visitors will he buying ami talking about — will have a great effect on spol film t\ in the near future.
• New film shoivs. Nearly 75% of the exhibitors will he show inn one or more new syndicated film series. Sex era! of these shows are getting their first trade screenings at the \\IHI! meeting, often coinciding with their release to sales forces for '"national pitching in agencie and advertisers.
• New features. The lirsi sales detailof several new feature packages, -in h as NT \"s new "Fabulous Forty" and Ceneral Teh-radio's new group of A-budget pictures, will be revealed in
Washington next week. Ultimately,
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