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I I I.KVISION
symbols
x indicates station covers appeal under
column heading See master directory for homemaking
hours per week
homemaking
In the early days of television the term home making was synonymous with kitchen shows, for most women's programs concentrated almost exclusively on this appeal. Today, homemaking is a broad term covering most areas of interest to women. In general, however, this type of programing falls into six main categories: kitchen, home decoration, child care, do-it-yourself, fashion and beauty. In summary, kitchen shows are still most popular, with 90' , of the 266 stations reporting this data. Home decoration and fashion tie for second place, with 70% of the respondents claiming them. Beaut}' ranks next with 55% reporting, while do-it-yourself is close with 54%. Child care was reported by the least number of stations, 27% of the total. All these stations reported at least one permanent set for their homemaking programs: M% have kitchen sets, 98% have living room setand 15% have outdoor patio sets (see special category listing on studio facilities, starting p. 143 for this data).
Home You Child FashKitchen Decor DoIt Care Ion Beauty
ALABAMA
BIRMINGHAM WABT
WBRC-TV DECATUR WMSL-TV
MOBILE WALA-TV
MONTGOMERY WCOV-TV
ARIZONA
PHOENIX KOOL-TV
KPHO-TV KTVK
TUCSON KOPO-TV
KVOA-TV
ARKANSAS
WRT SMITH KFSA-TV
LITTLE ROCK KARK-TV
KATV
CALIFORNIA
VAKERSEIELD KERO-TV
KUREKA ... KIEM-TV
vRESNO .. KJEO
KMJ-TV LOS ANGELES KCOP
KHJ-TV KRCA-TV KTLA KTTV SACRAMENTO KBET-TV
SALINAS KSBW-TV
UN DIEGO KFMB-TV
KFSD-TV UN FRANCISCO KGO-TV KPIX KRON-TV
l(J55 BUYERS' GUID]
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SAN LUIS OBISPO KVEC-TV SANTA BARBARA KEYT STOCKTON _. KOVR KTVU
COLORADO
COLORADO SPS KKTV
DENVER KBTV
GRAND JUNCTION KFXJ-TV PUEBLO KCSJ-TV
CONNECTICUT
SEW BRITAIN WKNB-TV NEW HAVEN .. WNHC-TV
DISTRICT OF COLUMBIA
WASHI\GT(>\ WRC-TV
WTOP-TV WTTG
FLORIDA
JACKSONVILLE WMBR-TV ORLANDO WD BO-TV
PENSACOLA WEAR-TV
ST. PETERSBl RG WSUN-TV
GEORGIA
ALBANY WALB-TV
ATLANTA . WAGA-TV
WLW-A
WQXI-TV II CI ST A . WJBF
WRDW-TV COH Mill S WDAK-TV
WRBL-TV
Kitchen
Home Decor
You Do-It
Child Care
Fashion
Beauty
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