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I/.V LAKE CITY ,i the right track with KAY-NAK
KNAK
TTT\
NOW
GRANTED
5000
WATTS
POWER
LOWEST COST
PI I: Lis I I \
SALT LAKE CITY
KN AK 27 8 Independent
27.2 Network
14 6 Network
11.7 N.Uwk
7.2 Network
Represented
Nationally by
FORJOE & CO., INC.
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106
Bare .Sim in on. v. wjio heads the newest allradio rep firm feels there's plently of need for creative radio salesmanship in his field. Accordingly, he's begun building an organization and station list that reflects his jdiilosophy of "we ivant people who are confident in radio, understand smart radio programing, and know how to sell radio to top advertisers." Thus far Simmons has landed New York's independent WNEW as a client, has hired RAB's Midwestern representative Gale Blocki to head Chicago operations. Blot ki joins the firm on 15 June.
Bill McGrath, manager of WHBH, Boston,
is a firm believer in giving agency timebuyers and spot radio planners the kind of research that will answer any question they can raise. Accordingly, he surveyed top New York agencymen before launching his third annual Pulse Area Study to determine how best to improve usefulness of survey. 1955 Study will be released around July. will contain data on everything from out-of-home listening to radio news to cumulative audiences ovet long period. Ex-WNEW executive McGrath has built If HDLl to be one of nation's top independents, is confident of radio's progress.
B«rif! Savagv. assistant to President Reub Kaufman of Guild Films, is a prime mover in the project of organizing a tv film trade association. Chairman of the committee that is mapping out the trade group, Savage feels that "it's /us! a mutter of time before the association is rolling." Target date is now set for "late summer or early fall." Group will tackle such longtime headaches as "credit agreements with stations, uniform technical standards, foreign distribution practices" but will probably steer clear of pricing formulas in I . S. markets.
I inn!. I,. < liinfM'H ivttl. formerly media chief of the Joseph Kaiz agency, is the new Media Director of the Gardnei Advertising Co. in St.
Louis. British born Chipperfield, who licit six years tor the RAF in If orld If ar II. tvas also the former media chief of Ogilvy. Benson cy Mather and earlier the Ro\ S. Purstinc Agency. In addition to his agency background, Chipperfield also worked five years for General Electric and seven years with Shell Oil in London. He succeeds
II alien Kial/.y. who will nine head the neuh
crealed Departments of Marketing at Gardner.
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