Sponsor (Jan-June 1955)

Page scan 0001664 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
0001664
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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COLOSSUS OF THE CAROLINAS This potent plus WBT's biggest plus — your biggest selling opportunity — is a plus of people. There are around 2,500,000 of them in WBT's daytime basic service area. And 98% of them possess one or more radios. This works out to a plus of 22.4% over those who take any daily newspaper and a plus of 41.5% over those who own a TV set. Now, in 1955, more of these people are listening to their radios than in 1954. In Charlotte, 49% of the listening, on the average, is to WBT— and WBT beats 31 outside local stations in their own home county. These are patent and potent plusses for the adveitiser who seeks a mass market. WBT has other exclusive plusses, too — such as Grady Cole, HPL and Supermarketing. Your CBS Radio spot salesman will ply you with WBT plusses — a call will tell him you're open-minded.