Sponsor (July-Dec 1955)

Record Details:

Title:
Sponsor
Date:
July-Dec 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1955)
Leaf #:
00031
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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New and renew smash 11 JULY 1955 1. New on Television Networks SPONSOR AGENCY STATIONS PROGRAM. KlM, «Urt. duration Amor Chicle. LIC. for Dcntyne D F S NY NBC 82 Caesar Presents. M 8-9 pm 4 July 13 wks Amcr Chicle. LIC Ted Bates. NY NBC 10-4 Summer Theatre, alt T 9-9 30 pm 5 July 8 wkt Amcr Oil Co. Bait Joseph Katz. Bait CBS 45 Windows, summer replacement for Person N son. alt T 9 30 1 0 pm 21 |unc 14 .. Amcr Motors. Detr Ceycr Adv. NY ABC full net Dateline Disneyland. Sun 7 30 9 pm . 17 |uly only Amcr Tobacco. NY. for Lucky Strike BBDO. NY NBC 150 Your Pl.iy Time, replacement for Your Hit Parade Sat 10 30 11 pm. 18 |unc. 12 wks Armour & Co. Chi FC&B. Chi NBC 126 And H.n s rhi Show summ. i n| for Cobel. 3 of 4 Sat 10 10 30 pm 9 |uly Borden. NY Y&R. NY NBC 81 Make the Connection; reolacement for Justio Th 8 30 9 pm; 1 |uly 13 wks Brown & Williamson. Louisville. Ky Ted Bates. NY CBS 138 Undcrcurrc nt , '.ummif replacement for Up: alt F 10-1030 pm . 1 July 13 wks CBS-Col, NY Ted Bates. NY CBS 75 Arthur Godfrey s Talent Scouts alt M 8 30 9 pm 27 June; 52 wks Dow Chemical. Midland, Mich McManus. |ohn & Adams. Bloomticld Hills CBS 68 Arthur Godfrey Time; Th 11-11:15 am: 16 |un. 26 wks Ccncral Foods. White Plains Y&R. NY CBS 75 Johnny Orson Show .lit Th 10-10 30 pm 7 Julv 52 wks Dateline Disneyland July 17. 1955; Sun 7 30-9 Cihson Greeting Card Co. Cin Stockton. West & Burk ABC full net hart. Cm pm 17 July only Gillette. Boston Maxon. Dctr NBC 134 Highlights of the Week in th; World of Sports F 10-10 30 pm; 1 July 9 wks Hamm Brewing. St Paul Campbcll-Mithun. Mnnpls CBS 30 Window, summit replacement for Person to son all T 9 30-10 pm; 21 June; 14 wks Hazel Bishop. NY Raymond Spcctor, NY NBC 78 The Dunningcr Show. Sat 8 30-9 pm; 2 July 10 wks Cimco Theatre; alt Sun 10-10 30 pm ; 3 July 8 wks Summer Theatre, alt T 9-9:30 pm; 5 July: 8 wks Intcrnatl Ccllucotton. Chi. for Kleenex FC&B Chi NBC 127 Intcrnatl Ccllucotton. Chi. for Kleenex FC&B. Chi N8C 104 S. C. Johnson & Son, Racine, Wis Nccdham, Louis & Brorby. Chi NBC 97 Robert Montgomery Presents the |ohnson's Wax Summer Theatre: alt M 9:30-10:30 pm 4 July 10 wks S. C Johnson & Son. Racine, Wis Nccdham. Louis & Brorby. Chi CBS 69 Spotlight Pl.iyhouse; summer replacement for th. New Red Skclton Show; alt T 9 30 10 pm 21 June; 14 wk> Liggett & Myers. NY C&W. NY CBS 123 Tv's Top Tunes. Sat 10-10 30 pm . 9 July . 55 wks Maytag Co. Newton, la McC-E. Chi CBS 119 To be announced; alt T 8-8 30 pm 12 July 52 wks And Here's the Show: summer replacement for Pet Milk. St Louis Cardner. St Louis NBC 126 Cobel; 3 out of 4 Sat 10-10 30 pm. 9 July. 13 wks Pet Milk. St Louis Gardner. St Louis CBS 87 Spotlight Playhouse: summer replacement for th. New Red Skclton Show; alt T 9 30 10 pm 21 June; 14 wks Pharmaceuticals. Newark, for Ceritol. Edward Klctter, NY ABC 108 Masquerade Party; alt W 9-9 30 pm . 13 July. 52 Serutan. RDX wks P&C, Cin, tor Lilt, Prcll B-B-T NY NBC 127 Cameo Theatre: alt Sun 10-10:30 pm ; 3 July 8 Those Whiting Girls alt M 9 9 30 pm ; 4 July: 8 wks Undercurrent; summer replacement for The Linc Procter & Camble, Cin, for Lilt B-B-T. NY CBS 150 Procter & Camble, Cin Y&R. NY CBS 138 Up; alt F 10-10:30 pm : 1 July 13 wks Procter & Camble. Cin B-8-T. NY CBS 59 Down You Go: alt Sat 9 30-10 pm ; 11 June 4 wks Prudential Insurance. Newark Calkins & Holdcn. NY CBS Carry Moore Show; alt M 10 15-10 30 am 25 July RCA. NY K&E. NY NBC 82 Caesar Presents: M 8-9 pm: 4 July 13 wks R. J. Reynolds Tobacco. Winston-Salem. Wm Esty. NY CBS 81 The Bob Cummings Show Th 8-8 30 pm ; 7 July NC. for Winstons 52 wks SOS. Chi McC-E, SF CBS 50 Carry Moore Show alt F 10 30-10 45 am: 15 July 52 wks Robert Montgomery Summer Theatre; alt M 9 30 Schick. Inc. Stamford. Conn K&E. NY NBC 97 10:30 pm: 4 July: 10 wks W. A. Shcaffcr, Ft Madison Russel M. Seeds. Chi CBS 119 To be announced: alt T 8-8 30 pm . 19 July 52 wks Dateline Disneyland Sun 7 30-9 pm 17 July onl» Swift & Co. Chi McC-E. Chi ABC full net Toni Co. Chi Leo Burnett. Chi CBS 76 Carry Moore Show alt F 10 30-10 45 am 15 |ul» Toni Co. Chi Weiss & Gcllcr Chi NBC 101 Dollar a Second. T 9 30-10 pm; 5 July: 8 wks Warner-Hudnut. NY. for Quick Home K&E. NY NBC 150 Your Play Time; replacement for Your Hit Parade Pcrmanents Sat 10:30-11 pm 18 June: 12 wks Westinghouse Elec. Pittsburgh McC-E, NY CBS 116 Studio One Summer Theatre: M 10-11 pm ; 20 June: 13 wks Whitehall Pharmacal, NY B-B-T. NY CBS 59 Down You Co: alt Sat 9:30-0 pm ; 11 June In next issue: Afir and Renetced on Radio \eltrorks ; Broadcast Imdmttrj Extcmti !\eic Firms. Mete Offices. Changes of Address : Station ( hanges; \ctc ts> n, > ippoimtmtemtt Bm m Tuttte 11 JULY 1955 23