Sponsor (July-Dec 1955)

1 JULY 1955 ,\V?i/' and renew nyon e (3) alter A. wrence (3) lliam C. tcrson (3) i nt (3) 2. Renewed on Television Networks SPONSOR Borden. NY Chrysler Corp, Dodge Div, Dctr Chrysler Corp, Dodge Div, Detr Colgate-Palmolive, Jersey City Chun King, Duluth General Mills, Mnnpls Hawaiian Pineapple Co, San Jose Knomark Mfg, Bklyn, for Lanol-White Thos. ). Lipton, Hoboken P&C, Cin, for Tide & Prell P&C, Cin, for Spic & Span, Cheer, Joy P&C, Cin, for Ivory Flakes, Cheer P&C, Cin, for Oxydol, Dreft, Ivory Snow, Camay P&C, Cin, for Ivory Soap, Duz, Cleem, Crisco Schlitz, Milw Toni, Chi Wm. Wrigley, Jr., Chi AGENCY D-C-S-S, NY Crant Adv, Detr Grant Adv, Dctr Ted Bates, NY JWT, Chi D-F-S, NY N. W. Ayer, SF Emil Mogul, NY Ted Bates, NY Benton & Bowles, NY B-B-T, NY Y&R, NY Benton & Bowles, NY Compton, NY Lennen & Newell, NY Leo Burnett, Chi Ruthrauff & Ryan, Chi STATIONS CBS ABC ABC 71 175 119 CBS CBS 130 73 CBS 88 CBS ABC CBS 64 115 75 CBS CBS 123 11 CBS CBS 115 102 CBS 93 CBS 122 CBS 76 CBS 11 PROGRAM, time, start, duration Carry Moore; F 11:15-11:30 am; 8 July; 52 wks Break the Bank; Sun 10-10:30 pm; 3 July; 52 wks The Danny Thomas Show; alt T 9-9:30 pm; 12 July; 52 wks The Millionaire; W 9-9:30 pm; 6 July; 52 wks Carry Moore; alt Th 10:15-10:30 pm; 14 July; 52 Valiant Lady; M, W, F 12-12:15 pm; 1 June; 52 wks Houseparty; F 2:45-3 pm; 29 July; 52 wks Masquerade Party; W 9-9:30 pm; 26 June; 13 wks Arthur Codfrey's Talent Scouts; alt M 8:30-9 pm; 27 June; 52 wks On Your Account; M-F 4:30-5 pm; 4 July; 52 wks Search for Tomorrow; M-F 12:30-12:45 pm; 4 July; 52 wks Brighter Day; M-F 4-4:15 pm; 4 July; 52 wks Welcome Traveler; M-F 1:30-2 pm; 4 July; 52 wks Cuiding Light; M-F 12:45-1 pm; 4 July; 52 wks Playhouse of Stars; F 9-9:30 pm; 1 July; 52 wks (after 7 Oct 9:30-10 pm) Carry Moore; alt Th 10:15-10:30 pm; 7 July; 4 wks Gene Autry; 7-7:30 pm; 9 July; 52 wks 3. Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION Bruce Armstrong Y&R, NY Cunningham & Walsh, NY, acct exec Elias B. Baker Cunningham & Walsh, NY Carl S. Brown, NY, vp & acct exec Ceorge W. Bamberger Cardner Adv, St. Louis, acct exec Same, acct group supvr C. H. Bobertz Clark & Bobertz, Det, vp Same, also gen mgr Charles W. Butler Cardner Adv, St. Louis, asst acct exec Same, acct exec Richard N. Confer Campbell-Mithun, Mnnpls, acct exec McCann-Erickson, LA, acct exec Ruth Davis Norton & Condon, NY Product Services, NY, publ dir Mike Donovan B&B, NY, asst media dir Same, assoc media dir Ceorge F. Drake Ruthrauff & Ryan, Chi, exec planner MacFarland Aveyard, Chi, vp & creative dir James Eysler Wm. Weintraub, NY Peck Adv, NY, acct exec, member creative group Richard J. Farricker Kudner, Detr, mgr McC-E, Detr, vp & acct serv group hd John P. Fineran Westinghouse Elec Supply Co, NY, gen adv & sis prom mgr J. Walter Thompson, NY, v.p. K&E, NY, prom dept mdsg specialist Henry C. Flower, Jr. Same, vice chmn of the bd T. Robert Carry Emil Mogul, NY, asst mdsg & mktg dir Erwin, Wasey, LA, acct exec John Caunt Grant, Hllywd, r-tv dir Same, vp in chg W Coast r-tv Porter Harder BBDO, NY, media dir Same, SF, acct exec Robert E. Healy McCann-Erickson, NY, vp & gen mgr Same, exec vp Murray Hysen Crey Adv, NY, group supvr Ceyer Adv, NY, project dir, res Walter A. Lawrence Fuller & Smith & Ross, NY, acct supvr K&E, Chi, vp in chg Chi office Harry A. Lee Philippine Adv Assoc, Manila & Tokyo, pres J. Walter Thompson, SF, Pacific area mgr Kenyon Lee McManus, John & Adams, Det, vp Same, Miami, hd Miami office Myron S. Lewis Hudson Pulp & Paper, NY, adv dept Biow-Beirn-Toigo, NY, assoc acct exec N. R. Lorman Product Services, NY, dir of mdsg & sis prom Same, vp & member of plans bd William J. Lyons BBDO, NY Bozell & Jacobs, NY, asst to vp in chg r-tv James K. Maloney Lennen & Newell, NY, art dir Same, also vp David B. McCall David J. Mahoney, NY, copy chief Same, vp & creative dir Joel McPheron Ceyer Adv, NY, vp Compton, NY, acct group Samuel W. Meek J. Walter Thompson, NY, v.p. Same, vice chmn of the bd John E. Mosman Maxon, NY Biow-Beirn-Toigo, NY, mgr of r-tv Arthur Napoleon Free-lance writer Biow-Beirn-Toigo, Hllwyd, mgr r-tv William Patterson Crant, NY, mng dir r-tv Same, vp in chg r-tv, E Coast Stan Pforr Bozell & Jacobs, Seattle, acct exec Same, vp in chg creative serv Cail M. Raphael Ruthrauff & Ryan, NY, vp Lennen & Newell, NY, vp & copy group hd Stanley Resor J. Walter Thompson, NY, pres Same, chmn of the bd Thomas P. Rhoades Hudson Motor, Detr, dir of publ rels Campbell-Ewald, Detr, dir of publ rels Norman Rose Doyle, Dane Bernbach, LA, copy chf Same, acct exec Arthur R. Ross Tv writer, prodcr Campbell-Ewald, NY, E mgr, r-tv Thomas J. Ross Ruthrauff, & Ryan, NY, vp Lennen & Newell, NY, vp & acct exec Theodore W. Schwamb Edwards Food, LA, sis prom & adv mgr Erwin, Wasey, LA, sr acct exec John H. Sheldon Kudner, NY, special assignments Same, Detr, acct exec rep Lloyd Stackhouse Bozell & Jacobs, Seattle, asst mgr Same, vp & asst gen mgr William J. Stenson Weiss & Geller, Chi, timebuyer Campbell-Mithun, Chi, chief r-tv timebuyer Henry P. Stockbridge Ogilvy, Benson & Mather, NY, dir of mdsg Y&R, NY, acct exec Norman H. Strouse J. Walter Thompson, Detr,/mgr, dir vp, Same, NY, pres Felix M. Sutton Wm. H. Weintraub, NY Biow-Beirn-Toigo, NY, copy group hd Sylvan Taplinger Hirshon-Carfield, NY Peck Adv, NY, dir of r-tv Bill Tuttle Ruthrauff & Ryan, NY, vp in r-tv Fuller & Smith & Ross, N, hd r-tv dept Alex M. Victor Western Adv, LA Francis D. Gonda, Hllwyd. r-tv dir & acct exec W. W. Woodbridge Jr. Botsford, Constantine & Gardner, Seattle, vp & mgr D-F-S, SF, vp & gen mgr Parker Wood B,S, F & D, LA, vp Same, exec vp Sherm Wright Bowman & Block, r-tv dir Wm. A. Melrod Adv, Buffalo, vp in chg r-tv 4. Sponsor Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION R. E. Anthony Pabst Brewing, Chi, dir of personnel & distr rel Same, gen sis mgr Archibald Douglass Jr Erwin, Wasey, LA, sr acct exec Sicks' Seattle Brewing & Malt James S. Fish General Mills. Mnnpls, dir of adv B. A. Graham Sunbeam, Chi Salem, chmn of bd R. P. Cwinn Sunbeam, Chi Same, pres & gen mgr H. A. Hebberd, Jr Stokely-Van Camp, Indpls, adv dept Same, asst to vp in chg mktg Durwood Markle, Jr BBDO, NY, contact Brecher Bros Leather, NY, ind rels mgr Henry Schachte Lever Bros, NY Same, adv vp Leyla Sefa Standard Oil Co of NJ Zotox Pharmacal, Stamford, Conn, adv mgr Maxwell Silverstein Clamorene NY, art dir Same dir adv H. R. Warren, Jr Stokely-Van Camp, Indpls, adv dept Same, gen sis asst to vp Paul H. Willis Carnation Co, LA, asst vp & gen adv ngr Same, vp in chg adv 24 SPONSOR