Sponsor (July-Dec 1955)

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I \ \ «r Big budget or small, your prospects are bigger ami better when \i>u put jrour moi ■•■ on " \l\. Milwaukee's new CBS Television station. At card rates which .ire onlj as high as the cost of the other stations (maximum discounts applied), w\i\ ! red in a matter of weeks to be the besl buy — by far — in the compacl 9even-count) \I marketing area. In term of station break-, for example, U\I\ (whose have gone up L6.1rc) averages l.'WI more viewers per dollar than the second station fv average rating have droppe.1 21.V <).. .and 352* ,' more viewers per dollar than the t; station (whose ratings have dropped 36.5^ I. Specifically, \\\i\ station breaks del an average of 19 viewers per penny! Putting it another ua\. that's a cosl ol onrj per thousand! Join the more than 300 local, national spol and network sponsors who are dow investing their advertising dollars on \\\i\. and gel more lor your money in Milwauk< WXIX Milwaukee CBS Owned Represented by < BS television Spot Sal v ,framSfiI* U