Sponsor (July-Dec 1955)
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hut DO Balfl U \it. \l>< l\ in atlili
i ion, liu^ (Our nighttime half boun -till open to programing in network time
(lurinj; the week, two on \londa\ and tWO on ThurMlay. There arc aNo two
half-hour periods on NBC 1\ and one on CBS I \ not yet programmed in the 10:30-11:00 p.m. periods. While these periods are station time, both networks have programed them in the past ami intend to continue doing so.
Q. Are the networks expanding their programing in station time? A. On the balance, no. CBS TV has
moved it Doug l.dwards news strip
into the 7:15-7:30 p.m. -lot. which is
station time, but on the other band it has returned the 1 1 .00-1 l :l "> p.m. period on Monday, Wednesdai and I1 idaj i loi meil\ ix . upied bj the Longjnes Chronoscope) back to the stations. I he most sctivel) programed periods in station time are the 10: 10 to 1 1 :00 p.m. slots. CBS I \ moved into that period during the week about
tWO yean ago to he followed a \eai
later bj NBC TV, which has been programing ever] weekdaj except Mondaj . During the <\r. . I IBS I V will program bom 10:00 a.m. straight through to 5:00 pan. bul this doesn't represent anj expansion in the < urrenl schedule. NBC I \ which has been having daytime programing trouble, is
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Coop, origination: NY. lira
Htudlo IT. T\iee.lart. 1 50 » 00 (sponsor. Iloina : Af.nrj. Maxoa OligtWliMI N'T. lire
ilonel F'Abi ,i
ilnsllon' rarlui. Mie
IESDAY
nct» >fk
<•«!■.■ ln»
nU|.
Ludgl*
Eiiie
tershlp
I Mt)
NBC
No network programing
Cok* Tim*
Coca-Col*
NT-L D'Arcy
News Car*T*n
Plymouth NT-L Ayer
Screen Dlr»ct*r*'
Playhexisa*
E*>tman-K«l*k
NV-F JWT
Father Knm
SHI*
Scott Paper
NY-F JWT
Million*!!*
Colfst*
F Bty
Kraft Tr
Theatre
Kraft Foods
NY-L JWT
ThU It Tour US*
Hazel Bishop.
Spectot Procter A Gtmhle Compton Hy-L
TBA
THURSDAY
ABC CBS MU
Kukl*. Fran A Olll* co-op Ch-L
John Daly. New* Tide Water Oil NT-L Buchanan
Lone Banger
General Mill*
(alt. sponsorship
to be let ) NT-F D-F-S
Blshoo She*** Admiral
Erwln, NY-L Watey
Stop the Music* Quality Jewlrt
Netehl NY-L Qr*y
Star Tonight
Brlllo Mfg.
NY-L JWT
No network programing
No network
procramln*
Doug Edward*
News* Amer. Tooaee* NY-L 8SCB
Sgt. Pr**t*t» of th* YukonQuaker Oat* Wherry, Baker NY-F A Tllden
B*b Cummlngi
Shew* R. J. Reynold* NY-F E»ty
Climax (3 weeks In 4) 8hower of Start
IN COLOR
(1 week In 4)
8:30-9:30
Chrytler
McCann
Hy-L Erlckion
Climax;
8hoscer of 8tars
8:30-9:30
(cont'd)
Four-Star
Playhouse
Singer Sewing;
Brlitol-Myers NT-F TAB
Johnny Carton
Show*
(10-10:30 *r
10-11)
Revlofl.
Weintnub
General F**d*
YAR
No n ■ programing
Dinah 8hor* Cherrolet Dirt. CampbellHy-L Ew»ld
Now* C*r»rtn B. J. Boynoldi
NT L
Esty
Tou Bel Tour
LIf*
DeSoto Motor
DIt.. Chry»l*r
NT-F BBDO
The Pe*pl*'s
Choir**
(Jackie Cooper)
Borden Co NY-F YAR
Dragnet Liggett A Myers NT-F CAW
Ford Theatre
Ford Motor
NT-F JWT
Lux Video
Theatr*
10-11
Lerer Bra*.
Hy-L
JWT
FRIDAY
ABC CBS NBC
Kukl*. Fran
A Olll*
eoop
Ch-L
John Daly. Newt
Ml let L*bs NT-L W*de
Rln Tin Tin National Biscuit Hy-F KAE
Oxrle A Harriet Hotpolnt. Mazon
Quaker Oatt NT-F JWT
Treasury Mea la
AetlM*
Chevrolet
Cambell
NY-F Ew.ld
Dollar a Second
Mogen Darld
Wine
Welti A
NT-L Cellar
The Vlt*
Sterling Drug
NT-F D-F-S
Down You GoWestern Union (alt. sponsor) NY-L
AlbertFrankGurnther-Law
work programing
No network programing
Doug Edwards
Newt* Pharmaceutical! NY-L Klotter
My Friend Flleka* (sponsorship to b* tot)
M*m*
General Foods
NT-L BAR
Our Miss
Brooks'
General Foods
Hy-F YAR
Crusaders* R. J. Reynolds NY-F Esty
Schlltt Play
h*UM*
Schlitr Brewing NY-F LAN
Th* Lineup Brown A Wmtn.
Ted Batet Procter A Gamble Hy F T*R
Person to Parnoo Amoco. K*tx
Hamm Br. CM Elgin. YAR
STL
No network programing
Coke Tim*
Coca Col*
NT-L I> Arcy
News Cara-an
Plymouth
NT-L Ayer
Truth *r
Consequences*
P. Lorlllard
Hy-L LAN
Life of Riley
Gulf Oil
NT-L TAR
Big Story Amer. Tobacco:
Slmonlx NT-LAP
New pr*gram*
Campbell Soup
BBDO
Catalcale of
Sport*
10 pm to eoncJ
Gillette
NT-L Mason
Rod Barber's
Caraar*
(10:4-5 or at
null of «ght)
Stat* Fart* las.
NY-L NLAB
SATURDAY
ABC CBS MIC
No network programing
TBA
Gen* Atttry •igley Jr NT F BAR
Boat th* Clock
Hylftnl* NT L JWT
Stap* Skew* Nestt*. Bryaa Houston
PAG Caeaplen
NYL
Tk* Honey
Buiek NV-F Kudaor
■tag • ■■ •
H aasa
P. Lorlllard
NT-L LAN
• . « .ir* J»a*
(3 wkt ia 4)
030-1*
Procter A Grmkl*
Cooaptta
Fare) Star
Juki lee
10 shews, west
IN COLOR
(I wk I* 4,
f JO II
Ford JWT
:•• gasjgga* t
New pragraw*
•win
JWT
Perry Cease* St OwJ W Shaw
lat'l Cellwcattaa.
FCAB
Gold Val Was
Near.** Caea. NYL MCB
Penal* Are
Faery*
MJO: 3 wkt I* 4
Torn.
Paper. Met*
Hy-F FCAB
Tnoee
1J0-10: 3 >kt In i
ITy up Faikesr
BpartMuIan
»10 3* (1 wk
. ■ . NT L Broth**
Gunswekc* I -c Qgl -I
10-1030 (3 week* la 4)
(3 weeks la 4) Amour: FCAB:
Liggett A My*rt Prt V]Xk
CAW By L Gardaar
5*o network ptBBfgtgi -^
r>*^>o R.-rr.
Tbaatr* (3 week* In 4)
Ar^euse*-Bj(-r. NT-F D'Arcy
Tour Hit Pared* Ajsvrr Tobacco.
BBDO W»ixe:-Hudnut
BBDO: NT L