Sponsor (July-Dec 1955)

Record Details:

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■» w ^■Vk.^i..'/ Facts and Figures on WIBW-TV's Market That You Won't Find Elsewhere!* jffi Consumer spendable income $2.8 billion. CSI per household |5,726 rotal retail sales — $1.85 billion. T,^^ TV homes 149,358. Retail sales pei house hold — $3,755. Food sales — $376 million. f^fg Drug sales ^7,| million. Gen. mer. n_'77 million. C^> ^ Eat & drink — SI 15 million. Apparel store sales — $94 million. Home linn, sales— $88 million, jm Filling station salts — $120 million. Automotive store sales — $364 million. Building material, hdwe. sales — S154 million. J£*j^ Gross hum income— $385 million. Cross income per hum — $7,192. ^" Farm Livestock income — $238 million. Crops income — $123 million. Total Farms 53,605. WIBW-TV IS thi: ViUA I HIRED station for NEWS -SPORTS -WEATHERFARM SERVICE! News, Sports, Weather, Faun service — the TopekAREA Audience prefers to view them on WIBW1 \ ' This was proved b) the Whan I V Stud) of the TopekAREA — a personalized depth study oi the viewing habits ol this region, made during fan.-Feb. 1955 1>\ F. L. Whan ol Kansas State College. A her copy ol this valuable surve) with all Luts and figures is waiting foi you. Call youi (.a|>|u i man oi lnpi ka. rhroughout the small towns and farms thai i up Topek \RI V, WIBW rv is the first viei choice! (Whan Study) We now delivei 156,1 homes . saturation . . . in a $1, 100,000,000 market. 'Consumer Markets — a i ... i'\. lading u rl>:n CBS DU MONT ABC TOPEKA, KANSAS Ben Ludy, Gen. Mgr. WIBW & WIBW-TV In Topeko KCKN in Kansas City Th« Kansas View Fbmt 11 JULY 1955 259