Sponsor (July-Dec 1955)

Page scan 000273 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1955)
Leaf #:
000273
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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aren't week ends rial? ^onde Along with the week end comes WWJ's perfect package — "Music Over the Week End" and "Monitor." Combining the proved sales strength of WWJ's well established "Music Over the Week End" with NBC's exciting new "Monitor," you can reach an audience of men and women whose minds are on the things they want for themselves — from frosted drinks to furniture. Sales-minded advertisers are now using over 100 announcements every Saturday and Sunday on WWJ when three of the station's top disc-jockeys— Bob Maxwell, Ross Mulholland, and Shelby Newhouse — sell to week-ending Detroiters and suburbanites while they're relaxed and ready to listen. Check up on special saturation discounts and plan to sell to Detroit during these wonderful week ends. "MUSIC OVER THE WEEK END" "MONITOR" — all other Saturday and Sunday times, with local news 12:15-2:00 P.M. every hour. 5:00-6:30 P.M. AM-950 KllOCYCLES-5000 WATTS FM-CHANNEl 246—97.1 MEGACYCLES Jkuociaf* re/eviiron Slolion WW;TV Ulwv AM FM So lie NBC Atf.liatt WORLD'S FIRST RADIO STATION • Owntd and Optraied by THE DETROIT NEWS • Notional Rtprtitntativs: THE GEORGE P. HOLUNGBERY CO. 11 JULY 1955 265