Sponsor (July-Dec 1955)

Record Details:

Title:
Sponsor
Date:
July-Dec 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1955)
Leaf #:
000357
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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AROUND FARGO, WDAY-TV PITCHES A SHUTOUT! WDAY-TV FARGO, N. D. • CHANNEL 6 ^ Affiliated with NBC • ABC 4&^y i ri i & pi ii rs, IN* . ^W^l Exclusive \ational Representatives A.TEST Fargo -Moorhead Hoopers credit \\I)WI'\ with an almost clean sweep of audience-preference honors. The chart shows that between 5 and 6 times as man) Metropolitan Fargo families tune to WDAY-TV as to the next station. Look at the sets-in-use — a whopping lug 65% at night! Although Metropolitan Fargo represents an important segment of \\ DAI T\ 's coverage, it's not the whole stor\. \\ I) \^ 1 \ i al-o tlie preferred station in most of the liea\ il\ -s atnrated Red Rivet Valley. A^k Free & Peters for the proof. HOOPER TELEVISION AUDIENCE INDEX Forgo, N. D. Moorhead, Minn. — Nov., 1954 AFTERNOON (Mon. thru Frl.) 1 2 noon — 5 p.m. TV-SETSIn-Utt Share of Television Audienc* WDAY-TV Station B 28 86 14 5 p.m. — 6:30 p.m. 48 88 13 EVENING ISun. thru Sat.) 6 p.m. — 12 midnight 65 85* 17* l*Ad|Ulted to compensate for fact ttatiom were not telecasting all hours1 25 JULY 1955 41