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SKYLINE
GROUP
DISCOUNTS
worth
investigating NOW ... .
KDYL-KTVT
i KLZ AM-TV i KOB AM-TV
SKYLINE GROUP, RADIO-TV
Covering the Uranium
Triangle — Colorado, Utah, New Mexico
J. I. MEVERSON. 3432 RCA BLDG.. N Y. THE KATZ AGENCY • BRANHAM CO.
mmmmmmmm Discover this Rich Market
Covered Exclusively by KHOL-TV
• 30% of Nebraska's Entire Farm Market
• 128,000 Families
• With a 1/2-billion dollars to spend
High per capita income based on irrigated farming, ranching, light industry and waterpower.
For information, contact Al McPhillamy, Sales Manager, or your nearest MEEKER representative.
KHOL-TV
Holdrege & Kearney, Nebr. CBS • ABC • NBC • DUMONT
the award, Lieut. Col. Allen M. Hunter, recruiting commander in the area, commended KMOX for its "fine contribution toward adequately maintaining our defense position with its public service announcements in behalf of
the recruiting service".
* * *
The latest step in the expansion of service facilities of KWWL and KAVWL-TV, Waterloo, Iowa, is the completion of the 1,125 foot tv tower which was just completed in September. The tower and the 316,000watt transmitter were rushed to early completion.
Present at the ground breaking ceremonies when the tower was started
were (1. to r. ) ; Lyle Harvey, public relations; T. W. Kirksey, director of engineering: R. J. McElroy, general manager; Don E. Inman. sales director of the station.
• • •
FIVE $64,000,000 Q'S
{Continued from page 33)
public interest responsibilities more effectively with their own programing. But $64,000 Question makes those who have not wholeheartedly accepted network program control more hopeful. For the first time in years the networks have been seen to be eager to get something from a client I of all people). One red-hot idea has been able to accomplish what having millions of dollars to spend could not do. It's probable that the promises of NBC to Revlon and the counter-proposals of CBS have been exaggerated in translation. But the irrefutable moral for the advertiser is that if you can find a property with surpassing sex appeal, and then get a slot for it, you have
obtained the bargaining position of an advertiser five years ago with money to spend in telex ision.
If the stimulus of 864,000 Question doesn't prove sufficient to partially bring back the independent packager and the client-oxxned shoxv, it's considered likely this season will mark the last occasion on which network program (luminance is seriously questioned.
It's a matter, perhaps, of how long $64,000 Question keeps Revlon in a commanding position, not to mention its agency, Norman, Craig & Kummel. The succesor to William Weintraub Co., NC&K had only a toehold left in big-stakes network television after the decline of Weintraub from its major status in network television four or five years ago. With the success of just one show, the agency is suddenly reestablished among those shops able to go to the head of the line when a time period opens up. Hence it looms as more attractive to nexv clients, a lesson which will not be lost on other agencies
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