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That's right! When you buy a slice of WJAC-TV, Johnstown . . . you get a generous portion of the entire Southwestern Pennsylvania market: Johnstown, Pittsburgh AND Altoona! Check these Hoopers on WJAC-TV:
FIRST in Johnstown
(a 2 station market)
SECOND in Pittsburgh
(a 3-st.ition market)
FIRST in Altoona
(a 2-station market)
Sure recipe for fast sales is the 1 buy that covers 3 . . .
Get full details from your KATZ man!
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J. Ward Irlaurer, new vice president for advertising for Wildroot has been with the company 26 years. He entered the advertising department in 1935, became advertising manager in 1942, and director of advertising in 1947. Three years ago he was elected chairman of the board of the ANA, is currently vice chairman of the Advertising Research Foundation and a member of the ANAAAAA joint committee for better understanding our economic system. His other interests include publicity work for local Community Chest activities.
Charles W. Godwin joins sponsor today as vice president and advertising director, having just left the post of director of ABC Radio Station Relations, which he held since October 1954. He had previously been assistant to ABC V.P. Ernest Jahncke and immediately prior to that director of Radio Station Relations for the Mutual Broadcasting System. Active in the broadcast industry since 1933, he has experience both in actual broadcasting and station management. His duties at sponsor will include supervision of all sales operations. He will headquarter in New York.
j Wendell B. Campbell becomes new vice president in charge of CBS Radio Spot Sales. The newly created post is necessary because of the increasing ini]>ortance of the spot sales operation to the radio division, CBS Radio President Arthur Hull Hayes commented. In his 17 years with CBS Radio, Campbell has held the following posts: Western sales manager for CBS Radio Sales; sales manager and general manager for KMOX, St. Louis; general sales manager of CBS Radio Spot Sales; vice president in charge of station administration. The latter, Campbell' s most recent post, will be filled by J. Kelly Smith. CBS Radio administrative v.p.
William D. Slum has been named network sales manager for CBS Radio, having been with the network nearly 16 years. He joined CBS Radio in the sales departments of KNX, Los Angeles, and the Columbia Pacific Radio Network. From 1948 to 1950 he was assistant sales manager for the CPRN and eastern sales manager for CBS Radio Spot Sales from July 1950 until his appointment as general manager of KNX and the CPRN in September 1951. He has been succeeded in both slots by Bert S. IT est, former general sales manager under him in both KNX and the CPRN.
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