Sponsor (July-Dec 1955)

Record Details:

Title:
Sponsor
Date:
July-Dec 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1955)
Leaf #:
0001192
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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How Service -Ads help agencies select TV markets and stations ABC iBasicHluMont Networks rrm tmmkndousi I TOWII-1I0S ft • POWfl Jit 0O0-»ti. ■ MTwOU -A.IC I WISN-TV purposely positions its Service-Ad next to its listing for your convenience when using SRDS. The Service-Ads that hundreds of stations place in Standard Rate help advertisers and their agencies by giving them more of the kind of information they are looking for . . . when they ivant it. They are called Service-Ads because they offer service information in a service position. an agency man says "We are continually adding new TV markets . . . what we keep watching for is favorable TV situations for a client in markets we think he might be interested in ; improved set saturation ; suitable, well-rated programs on stations with good coverage, etc. . . ." KB %n CJqQ Standard Rate & Data Service, Inc. " The National Authority Serving the Media-Buying Function Walter E. Botthof, Publisher, 1740 Ridge Ave., Evanston, 111. Sales Offices: New York, N. Y. • Evanston, 111. • Los Angeles, Cal. 122 SPONSOR