Sponsor (Jan-June 1956)

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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m ^ r • ~~ u 274. 50 ftCCK£fEt,lV J radio § advertisers use eeLS****!* TV FAMILIES in the rich market of RICHMOND Petersburg and Central Virginia WXEX-TV also has maximum tower height — 1049 ft. above sea level and 943 ft. above average terrain . . . more than 100 ft. higher than any station in this market. It has maximum power — 316 KW. It is the basic NBC-TV station. See your Forjoe man for full details about this great buy. WXEX-TV Tom Tinsley, President Irvin G. Abeloff, Vice President Represented by Forjoe & Co. 9 JANUARY 1956 50< per copy«$8 per year AGENCY CHANGE page 27 Spot tv impact boosts Max Factor sales 29 page 30 There* sir*1 sa 's no ra station headache sales can't cure ge 32 Would you let your radio announcer go this tar? >age 34 ■ DIARY OF A TV C0MMERCI page 36 Courtesy to irate consumer pays oft page 40 Capsule case hi of 92 tv results 41