Sponsor (Jan-June 1956)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Pick the time that's best for you on ft DIAL 970 ff WAVE'S New Monitor-Like Radio Service! 6:00 a.m. — 9:00 a. m. WAKE UP WITH WAVE Brings Louisvillians all they need to know to start the day. News every half hour. Time, weather, traffic, farm and school news. Sports scores and other services. 4:00 p.m. — 6:30 p. m. ROAD SHOW Riding with Louisvillians in their cars — getting them home relaxed and informed. Music, news, weather and traffic reports, time, sports and humor. Here's the sparkling DIAL 970 line-up — from early morning till late at night! Check availabilities with NBC Spot Sales! 9:15 p.m.— 10:30 p. m. NIGHT BEAT The pulse of Louisville after dark. Direct local news. Direct local sports round-up. Music and world news. Human-interest features. DIAL 970— WAVE'S DYNAMIC NEW RADIO SERVICE FOR A DYNAMIC NEW LOUISVILLE! WAVE LOUISVILLE 5000 WATTS • NBC AFFILIATE INBCISPOT SALES Exclusive National Representatives 1 :00 p.m. — 1 :30 p. m. CAROUSEL Fun and facts for busy Louisville homemakers. Club news and interviews. Book reviews and music. Brass-ring contest. 1 0:30 p.m.— 1 2:00 mid, BOB KAY SHOW Louisville's top teen-age progrant, with unusual adult appeal. Nightly remote. Favorite pop records. Interviews. Exclusive d/j contest. Teen club meetings.