Sponsor (Jan-June 1956)

Record Details:

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AGAIN... UP-TO-DATE FIGURES AND MAPS ON fill Ifll iH i $11 SE i SB 3IK IKtfl lew ■ Hill To give Time-Buyers the facts and figures they need to buy effective radio and television coverage, A. C. Nielsen Company is now launching Nielsen Coverage Service No. 2 (NCS No. 2). This study, like its f952 predecessor, will take the guesswork out of time huying by providing, in compact, easy-to-use form, current answers to such questions as: How big is a station's market — how many homes are there in the area; how many hove radio, how many have TV? How many families listen to a given station or network? In what counties (or groups of counties) are these families located? How frequently do these families listen or view and how loyal are they to the station? What other radio and TV stations are serving these same markets, and how well? How does U. S. radio and TV ownership breakdown by regions, states, counties .. .by number and type of sets owned ... by their location in the home... in the car? And many more questions of dollar importance to the radio and TV Time-Buyer (or Seller). Big discounts for charter subscribers The price of NCS No. 2 to agencies and advertisers is based on the amount spent for radio or TV time. (Broadcasters" prices are determined by the station's own card rates.) This puts NCS No. 2 within reach of all who buy (or sell) time. And if you subscribe to NCS No. 2 by January 15, you can earn discounts of 20% or more. ^^^ Nielsen Coverage Service v.. 2 Send now for full details and agreement form Just ask for a copy of the "Outline <>f NCS." This brochure describes in full the purpose, scope methods, report forms, acceptance, rate structures and timetable of NCS No. 2. Send today, so you can take advantage <>f the big savings for prompt action. 601 A. C. Nielsen Company • 2101 Howard Street, Chicago 45, Illinois • 500 Fifth Avenue, New York 36, New York • 70 Willow Road, Menlo Park California 9 JANUARY 1956 13