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WRONG ADDRESS
A press agent knows that some things are better left unsaid. So, when I received our annual company supply of sponsor's 1956 Radio and Tv Directory I passed them along to eager recipients. Eight copies went out and eight inter-office calls came in. Lo and behold, my silence did not help. Everyone discovered that Transfilm was addressed at 33 rather than 35 W. 45th St.
We could move our studio to coincide with the listing, but we'd be in a fine fix if next year it was changed.
And, while on the subject of numbers, may I correct another one in December 26th's Newsmakers in Advertising section referring to our president, William Miesegaes? Transfilm started producing tv commercials in 1946, not 1951, as indicated. As a matter of fact, our early Camel cigarette "spectacular" film commercials were among the very first tv spots ever produced on film.
Albert Boyars
Public Relations Director
Transfilm Inc.
New York
TV IN THE ROUGH
Every once in a while we of the "hinterlands" production crews get a little discouraged and wonder just how much our efforts are appreciated.
Bob Foreman came to our side and gave our vanity quite a boost in his Agency Ad Libs of November 28.
We feel we are really "working" television when you have the cooperation of cameramen, floormen, switchers and engineers all pitching in to make a smoother production.
I wholeheartedly agree with Mr. Foreman's suggestion that the network crews should visit us and see what it is like to do a series of programs with two cameras, one boom man, one floor man, one video engineer and the director acting as his own switcher. That is television! And we're darned proud of it.
Forrest H. Respess, Director WTTV , Indianapolis Studios Indianapolis
INDUSTRY CARICATURES
For quite some time now I have been trying to locate as many of the Jaro Hess cartoon series as I could. (Please turn to page 103)
sport
in town
Yes . . . we're the BIG SHOT when it comes to play-by-play sports in Milwaukee. Our Earl Gillespie does the Braves Broadcasts, Marquette University and Green Bay Packers football. And, for good measure, we round out the year with University of Wisconsin basketball.
To over a million "sports" in Milwaukee, radio means WEMP. So a pretty healthy hunk of the population is ready and waiting to receive your message . . . over WEMP. . . at the lowest cost per thousand. Local buyers know it . . . and take advantage of it. Why don't you?
Milwaukee's Best Buy
WEMP
5000 Watts at 1250
1935-1955 . . . 20 years of service to Milwaukee ■ Represented nationally by lleadley-Reed
9 JANUARY 1956
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