Sponsor (Jan-June 1956)

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
00026
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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\etr and renew Dan Daneholz i4> Morris Kellner (4) William Carpenter (3) lack DeLier (3) Fred Berthelson (3 lack Rayel (3) 4. Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION Howard Abrahams Amos Parrish, NY, promotion TvB NY retail sales director Charles W. Alexander Hicks & Creist, NY, acct exec Moh'r Associates, NY, vp Harry A. Beik Warwick & Legler, NY, vp and director _. McCann-Erickson Corp (International) NY, vp and dir • Birney Blair KHQ, Spokane, radio sales mgr _ KHQ-TV, Spokane, sales mgr Lee Bland _Leo Burnett, NY Same, vp in charge of broadcast production Daniel Danenholz Katz Agency, NY, research, prom, and publicity dept hd Same, mbr of board Scott Donahue, Jr. Katz Agency, NY, tv sales mgr Same, mbr of board David W. Dole Leo Burnett, NY Same, vp in charge of broadcast business division Ferrell Q. Dotson >wift & Co. Chi, adv supervisor _ Ketchum, MacLeod & Grove, Pittsburgh, acct exec Olive R. Fisher Meredith Publishing Co, NY Ketchum, MacLeod & Crove, Pittsburgh, acct exec Warren Fales Compton, NY, acct exec _ Norman, Craig & Kummel, NY, acct exec loseph Cans Tiiwing & Altman, NY, vp in charge of rad-tv Maxwell Sackheim, NY, vp in charge of rad-tv leromy Cury Benton & Bowles, NY, vp Same, administrative cpy dept hd Peter Harmon Humphrey, Alley & Richards, NY BBDO, San Fran, cpy Anthony Hyde .._Y&R, NY, acct exec _. McCann-Erickson, NY, vp in chg of planning-developi Morris Kellner Katz Agency, NY, radio sales mgr Same, mbr of board Lon A. King Free & Peters, NY, acct exec Same, asst vp Kenneth C. Lovgren Ross Roy Adv, Detr, vp in charge of creative services Foote, Cone & Belding, NY, cpy dept loseph C. Lieb B-B-T, NY, acct supervisor K&E, NY, acct supervisor Charles W. Llewellyn Harry M. Miller Adv, Columbus, acct exec Ketchum, MacLeod & Crove, Pittsburgh, acct exec Chi Houston, vp and creative hd Chi, acct exec Chi, cpy supervisor JWT, NY vp and acct rep Alexander Adv, San Diego, exec vp Same, vp Same, vp Carrit Lydecker Leo Burnett, John K. Lynah Brennan Adv, Kenneth Mason Earle Ludgin, Edward C. McAuliffe Earle Ludgin, Cordon Minter _Leo Burnett, NY Same, film prod mgr Robert T. Meyers Pharmacraft Corp, Batavia, III, merchandising mgr Harry B. Cohen, NY, Merchandising director Raymond A. Phelps Earle Ludgin, Chi, media director _ Same, vp William S. Robinson Earle Ludgin, Chi, research director Same, vp Rolland W. Taylor ... .Colgate-Palmolive, Jersey City, vp in charge of adv Foote, Cone & Belding. exec vp and director of NY offii Crant M. Thompson Esty, NY, acct exec . Same, vp Mary Ellen Wheeling Raymond R. Morgan, Hywood, time byr Hottl & Siteman, LA, rad-tv director Diana M. Wear Jack T. Holes Adv, Ft. Worth, graphic media director Motti & Siteman, LA, rad-tv director Lawrence Wisser ... Storm & Klein, NY, vp and creative director . Emil Mogul, NY, copy chief William L. Youns: Esty, NY, vp Same, mbr of copy-plans board Clifford R. Schaible Earle Ludgin. Chi, acct exec _ Same, vp 5. Sponsor Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION Arthur T. Castillo Colgate-Palmolive, Jersey City Same, asst new products mgr Paul Byrne Prince Matchabelli, Inc, NY, asst to the president Colgate-Palmolive, jersey City, asst merchandising mgr Walter V. Clark Simoniz Co, NY, divisional sales mgr Same, Chi, natl TBA mgr Hugh C. Creen _ _Sheaffer Pen Co, district sales mgr ...Same, NY, asst sales mgr Jean Finegan _ Benton & Bowles, NY 1 ..Fairmont Foods, Omaha, adv and publicity mgr Herman W. Leitzow Schering Corp, Bloomfield, N|, mkting and sales Same, vp Richard H. MacAlister Schlitz Brewing Co, Milwaukee, director of Western sales Same, asst general mgr Stuart Sherman Colgate-Palmolive, Jersey City, divisional mgr _. Same, adv director Dwight L. Wardell International Nickel Co, NY Sandoz Chemical Works, Hanover, NJ, adv mgr 6. New Agency Appointments SPONSOR PRODUCT (or service) AGENCY Charles Antell, Baltimore Men's hair tonic _ _ Campana Sales, Batavia, III Solitair, Sheer Magic, Magic Touch Doeskin Products. NY .... Cleansing tissues Helbros Watch Co, NY Watches Hoffman Beverage Co, Newark Soft beverages Lanolin Plus, Chi . _. — Skin preparation Mennen Co, Morristown, NJ ...Skin bracer Olin M3thieson Chemical Corp, NY Lentheric Tweed. Brand Perfumes Pepsi-Cola, NY Soft beverage Speidel Co, Providence Jewelry ... Cayton Adv, NY Crant Adv, Chi Harry B. Cohen Adv. NY Erwin, Wasey, NY Crey Adv. NY B-B-T, NY McCann-Erickson, NY Crant Adv, NY Kenyon & Eckhardt, NY Norman, Craig & Kummel Arthur T. Castillo (5) Robert W. Cessna (3) Hov/ard Abrahams <4) Je.omy Cury (4) Paul Byrne (5) 18 SPONSOR