Sponsor (Jan-June 1956)

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BTV / ,/ *•) | CHARLOTTE xl Utiww , ^m^w To euWu tEfte Carolina!* Umm ,^mw\Q Published OTO by the Jefferson Standard Broadcasting Company 83 NEWSPAPERS CARRY WBTV PROGRAM LOGS Charles H. Crutchfield, Executive Vice President and General Manager of the Jefferson Standard Broadcasting Company, released today a complete list of newspapers carrying WBTV Program Logs and News Highlights. The eighty-three newspapers include: NORTH CAROLINA Albemarle Enterprise Albemarle, N. C. Anson Record Wadesboro, N. C. Ashevilie Citizen Asheville, N. C. Ashevilie News Asheville, N. C. Asheville Times Asheville, N. C. Belmont Banner Belmont, N. C. Charlotte News Charlotte, N. C. Charlotte Observer Charlotte, N. C. Charlotte Post Charlotte, N. C. Cleveland Times Shelby, N. C. Concord Tribune Concord, N. C. Durham Morning Herald Durham, N. C. Durham Observer Durham, N. C. Elkin Tribune Elkin, N. C. Fayetteville Observer Fayetteville, N. C. Gaston Citizen Gastonia, N. C. Gastonia Gazette Gastonia, N. C. Granite Falls Press Granite Falls, N. C. Greensboro Daily News Greensboro, N. C. Greensboro Record Greensboro, N. C. Hamlet News-Messenger Hamlet, N. C. Hendersonville Times-News Hendersonviile, N. C. Hickory Daily Record Hickory, N. C. High Point Enterprise High Point, N. C. Iredell Morning News Statesville, N. C. Kannapolis Daily Independent Kannapolis, N. C. Lenior News-Topic Lenior, N. C. Lexington Dispatch Lexington, N. C. Lincoln Times Lincolnton, N. C. Lumberton Post Lumberton, N. C. Mecklenburg Times Charlotte, N. C. Mocksville Enterprise Mocksville, N. C. Monroe Journal Monroe, N. C. Montgomery Herald Troy, N. C. Morganton News-Herald Morganton, N. C. Mount Holly News Mt. Holly, N. C. Newton Observer & News Enterprise Newton, N. C. Raleigh News & Observer Raleigh, N. C. Raleigh Times Raleigh, N. C. The Robesonian Lumberton, N. C. Rockingham Post-Dispatch Rockingham, N. C. Rutherford County News Rutherfordton, N. C. Salisbury Evening Post Salisbury, N. C. Sanford Herald Sanford, N. C. Shelby Daily Star Shelby, N. C. Statesville Daily Record Statesville, N. C. Twin City Sentinel Winston-Salem, N. C. Winston-Salem Journal Winston-Salem, N. C. SOUTH CAROLINA Anderson Daily Mail Anderson, S. C. Anderson Independent Anderson, S. C. Andrews Star Andrews, S. C. Camden Citizen Camden, S. C. Charleston Evening Post Charleston, S. C. Charleston News & Courier Charleston, S. C. Cheraw Chronicle Cheraw, S. C. Chester Reporter Chester, S. C. Chesterfield Advertiser Chesterfield, S. C. Clover Herald Clover, S. C. Columbia Post Columbia, S. C. Columbia Record Columbia, S. C. Columbia State Columbia, S. C. Pictured above is the $l! 2 Million Jefferson Standard Broadcasting Company building. Operating from these kingsize facilities, WBTV serves more than 500,000 television families in its 100 UV/M area! Florence Morning News Florence, S. C. Fort Mill Times Fort Mill, S. C. Gaffney Ledger Gaffney, S. C. Greenville News Greenville, S. C. Greenville Observer Greenville, S. C. Greenwood Index-Journal Greenwood, S. C. Lancaster News Lancaster, S. C. Newberry Journal Newberry, S. C. Pageland Journal Pageland, S. C. Spartanburg Herald Spartanburg, S. C. Spartanburg Journal Spartanburg, S. C. Suburban News Columbia, S. C. Union Daily Times Union, S. C. GEORGIA Augusta Herald Augusta, Georgia TENNESSEE Bristol Virginia-Tennessean Bristol, Tennessee Elizabethton Star Altamont, Tennessee Kingsport Times-Ne^ws Kingsport, Tennessee Morristown Sun Morristown, Tennessee Mountain City Tomahawk Mountain City, Tennessee VIRGINIA Bristol Herald-Courier Bristol, Virginia Roanoke Times Roanoke, Virginia Scott County News Gate City, Virginia MOST UNIQUE AND EFFECT PROMOTIONAL OPERATION I THE BUSINESS... Advertisers launching campaigns over Sta WBTV reap the promotional benefit eighty-three Carolina newspapers wl carry WBTV Program Logs. Twenty-i of these newspapers regularly feature gram news and photos in special televi highlight columns. This healthy viewer interest in televi program news has been skillfully cultivc since 1949 by a full-manned WBTV pro tion operation. Televiewers in this $2 bil retail sales market have requested logs program highlights — newspaper editors h complied. Judged to be one of the most unique effective promotion operations in the bi ness, the eight-man department prov:s full advertiser service in on-lhe-air pro> tion, publicity, research, merchandis !, and newspaper-audience promotion. Combine this great area station "impa advertising with such potent promotion . watch sales "zoom" in this robust Caro television market! SUCH POTENT PROMOTION Graphically shown at left are the eigl'three newspapers located in WBTV's UV/M area. Proof positive that WBf advertisers reach a bonus television-c • scious audience that never shows up in* counts and market data. Call: WBTV or CBS Television Spot Sai