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T. I spot editor
A column sponsored by one of the leading film producers in television
S ARR A
NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET
Selling emphasis, in this series by SARRA, is on the genuine Cork Tip and the pleasure received from the richer tobacco taste of a king-size smoke. A direct, simple selling approach plus excellent live action photography of the carton, package and of the cigarette being enjoyed make the message uniquely attractive and convincing. Produced by SARRA for THE AMERICAN TOBACCO CO. through THE M. H. HACKETT CO.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
SARRA sells Brading's Ale and "Cinci" Lager in two unusual series of 20 and 60 second commercials. In one, for Brading's Ale, animation of the graceful movements of the stag on the label is synchronized with an original jingle to highlight the smooth, light, mellow qualities of the product. In the series for Brading's "Cinci" Lager, the letters, C-I-N-C-I, are used in animated designs that emphasize the lightness of modern "Cinci" Lager. The result in both series is high memory recall for the Brading name and label. Produced by SARRA for BRADING BREWERIES, LTD. through THE F. H. HAYHURST CO., LIMITED.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
In a series by SARRA, Monsanto helps sell its customers' products to the public by promoting, via television, the improvements made in those products by Monsanto chemicals. This one minute commercial combines "hard sell" audio with effective live action photography to show how Monsanto's modern creative chemistry benefits the consumer by increasing tire safety and lowering production costs. Produced by SARRA for the MONSANTO CHEMICAL CO. through GARDNER ADVERTISING CO.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
VIDE-O-RIGINAL is Sarra's name for a quality-controlled motion picture print made in SARRA's own photographic laboratory. This print is the pay-off on your entire investment. Whether you order one — or one hundred — each VIDE-O-RIGINAL of your Sarra-produced TV commercial is custommade to give maximum fidelity whenever, wherever your message appears on the home TV screen.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
20 FEBRUARY 1956
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