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another first for K-NUZ
The World's
Largest
Microphone!
BIG MIKE No. 2
"BIG MIKE STUDIO"
BIG MIKE No. 2" — K-NUZ's second and newest radio station on wheels was born a Chevrolet Nomad Station wagon. The custom built broadcasting equipment in "Big Mike No. 2" enables K-NUZ to broadcast disc jockey shows direct from any point in Houston. The fidelity of musical broadcasts from "Big Mike Studio" is the talk of the Houston radio world.
"BIG MIKE STUDIO"— The World's Largest Microphone is over 14 feet
high, and is an exact scale model of the "newsman's mike". "Big Mike Studio" is equipped with turntables and a complete console. The leather upholstered and fully carpeted interior is large enough so that a disc jockey can interview as many as four people in air conditioned comfort. Together with "Big Mike No. 2", it makes a complete and self-sufficient Radio Station on wheels. Now, greater than ever ON THE SPOT COVERAGE means MORE SALES . . . WILL MOVE MORE MERCHANDISE ... AT NO INCREASED COST!
BIG MIKE No. 1
In addition to K-NUZ's five-man news staff, "Big Mike No. 1" is a well-known
"news personality" in Houston. Wherever news is being mode,
HOUSTONIANS LOOK TO "BIG MIKE" for complete coverage
FIRST ... and they get it ... ON THE SPOT.
K-NUZ
"Houston's 24-Hour Music & News"
NAT'L REPS.— FORJOE AND CO. IN HOUSTON, CALL DAVE MORRIS
JAckson 3-2581
STILL HOUSTON'S TOP RATED INDEPENDENT
BY EVERY SURVEY!
49TH b MADISON
{Continued from page 20)
third line of page 111, the 20 February issue of sponsor, crediting TvB with a budget near $7 million.
As you know, our revenue is l/10th this amount. However, we hope that a few months from now our annual revenues will run into seven figures, when you will be able to substitute a 1 for the 7.
Oliver Treyz
President
TvB; New York, N. Y.
BUDGET SLIDE RULE
We were much interested in the "Radio results" case history from WKZO, Kalamazoo, describing use of a budget slide rule on the Coffee Club show. This happens to be an item we syndicate by arrangements with the North Pacific Bank Note Company, the manufacturers. May we have your permission to reprint this article and include it in our direct-mail promotional material? Naturally, we'll credit sponsor; and we are, of course, subscribers to your fine magazine. Enisse Chimes Karl G. Behr Advertising Detroit, Michigan
• The "Radio Results" to which Reader Chimes refers appears on page 41 of the 26 December 1955 issue.
EDITORIAL MATTER
As president of the Texas Association of Broadcasters, I want to thank you for the applause you have given to our Association in your editorial page of sponsor's 20 February issue. We deeply appreciate your comments. We are proud to take the lead in this campaign on behalf of radio listening, and most happy to share it with other state associations.
RlCHMAN LEWIN
President
Texas Assoc, of Broadcasters
Lufkin, Texas
ALPHABETICALLY SPEAKING
The abbreviation ARB in the article "What's with the tv set count these days?" in the 20 February issue of sponsor (page 40) has me stymied. I am not, unfortunately, one of the initiated. Can you help me?
Marguerite A. Zulick Commercial Research Farm Journal Philadelphia, Pa.
• Sorry! ARB stands for American Research Bureau which headquarters in Washington, D. C. They specialize in tv research. "k ^ "K
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