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radio trends
(CONTINUED FROM PACE 7)
1954 Base: 1568 Stations
1955 Base: 2172 Stations
1956 Base: 2515 Stations
1954 1955
1 568 Respondents
% Respondents
2172 Respondents
% Respondents
1956
2515 Respondents
% Respondents
19%
17%
16%
Stations programing to other foreign language audiences
'Stations programing to a Negro audience
Stations offering play-by-play sports
Stations subscribing to a national news service
•Exclusive of Canadian respondents 10
bob maxwell j;m deland faye elizabeth charles lewis carl cederberg budd lynch
ross mulholland
bill flemming
fran harris
Listeners and
advertisers alike
STAY ALL DAY with
Hour after hour, Detroit home and auto radio dials stay put on 950. All day long, this popular kilocycle highway carries the messages of leading national and local advertisers. The reason is simple.
Only WWJ in Detroit features such an imposing array of microphone personalities, such outstanding newscasters, disk jockeys, sportscasters and woman commentators.
Only WWJ in Detroit presents NBC's "Weekday" and "Monitor," bringing listeners the wealth of entertainment and information for which these network innovations are so justly famous.
"Stay all day with WWJ." That's good advice for listeners, sound business for advertisers.
WWJ
AM-950 KILOCYCLES— 5000 WATTS FM-CHANNEL 246-97.1 MEGACYCLES
WORLD'S FIRST RADIO STATION • Owned and Operated by THE DETROIT NEWS National Representatives: FREE & PETERS, INC.
1956 BUYERS' GUIDE