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television trends
1955 questionnaires totaled 381
Statistics below based on return of 38 1 questionnaires or data submitted on other forms by stations. Summary of comparisons also appears in special directories starting on page 163.
1956 questionnaires totaled 495
Statistics below based on return of 495 questionnaires or data submitted on other forms by stations. Summary of comparisons also appears in special directories starting on page 163.
1955
1956
Total Respond. — 381 Total Respond. — 495
No. St'ns. Respond.
\ /
% St'ns. No. St'ns. Respond. Respond.
% St'ns. Respond.
364 I I 96%
413 ■ 84%
Stations offering daily local newscasts
1955
1956
Total Respond. — 381 Total Respond. — 495
No. St'ns. Respond.
i i
% St'ns. No. St'ns. Respond. Respond.
% St'ns. Respond.
319 I 96%
348 ■ 70%
Stations offering local homemaking programs
1955
1956
Total Respond.— 495 Total Respond. — 495
No. St'ns. % St'ns. No. St'ns. % St'ns.
Respond. Respond. Respond. Respond.
361 I 95%
405 ■ 82%
Stations offering daily feature films
191 ■ 50%
I
263 ■ 53%
I
Stations offering local newsreel coverage
351 | 92%
390 ■ 79%
Stations offering local children's programs
61 I 16%
75 I 19%
Stations scheduling morning films
319 WM 85%
350 H71%
185% \
Stations offering daily sportscasts
207 I 56%
I
245 ■ 50%
I
Stations offering farm service programing
228 I 60%
I
273 I 67%
Stations scheduling afternoon films
130 ■ 34%
151
Stations offering play-by-play sports coverage
Stations offering syndicated films
Stations scheduling early evening films (CONTINVED)
1956 BUYERS' GUIDE
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