Sponsor (Jan-June 1956)

Record Details:

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television trends 1955 questionnaires totaled 381 Statistics below based on return of 38 1 questionnaires or data submitted on other forms by stations. Summary of comparisons also appears in special directories starting on page 163. 1956 questionnaires totaled 495 Statistics below based on return of 495 questionnaires or data submitted on other forms by stations. Summary of comparisons also appears in special directories starting on page 163. 1955 1956 Total Respond. — 381 Total Respond. — 495 No. St'ns. Respond. \ / % St'ns. No. St'ns. Respond. Respond. % St'ns. Respond. 364 I I 96% 413 ■ 84% Stations offering daily local newscasts 1955 1956 Total Respond. — 381 Total Respond. — 495 No. St'ns. Respond. i i % St'ns. No. St'ns. Respond. Respond. % St'ns. Respond. 319 I 96% 348 ■ 70% Stations offering local homemaking programs 1955 1956 Total Respond.— 495 Total Respond. — 495 No. St'ns. % St'ns. No. St'ns. % St'ns. Respond. Respond. Respond. Respond. 361 I 95% 405 ■ 82% Stations offering daily feature films 191 ■ 50% I 263 ■ 53% I Stations offering local newsreel coverage 351 | 92% 390 ■ 79% Stations offering local children's programs 61 I 16% 75 I 19% Stations scheduling morning films 319 WM 85% 350 H71% 185% \ Stations offering daily sportscasts 207 I 56% I 245 ■ 50% I Stations offering farm service programing 228 I 60% I 273 I 67% Stations scheduling afternoon films 130 ■ 34% 151 Stations offering play-by-play sports coverage Stations offering syndicated films Stations scheduling early evening films (CONTINVED) 1956 BUYERS' GUIDE 11