Sponsor (Jan-June 1956)

Page scan 000736 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000736
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WSAU-Tv WAUSAU, WISCONSIN ABC • DuMont CHANNEL 7 100,000 watts 1,921ft. above sea level 540,000 population $662,899,000 spendable income 152,000 homes Represented by MEEKER, TV. New York. Chi., Los Angeles. San Fran. Stockholders Include RADIO STATIONS: WSAU WFHR WATK NEWSPAPERS: Wausau Daily Record -Herald Marshfield News Herald Wis. Rapids Daily Tribune Merrill Daily Herald Rhinelander Daily News Antigo Daily Journal OWNED AND OPERATED BY WISCONSIN VALLEY TELEVISION CORP. (CONTINVED) 1955 Total Respond. — 381 1956 Total Respond. —495 No. St'ns. Respond. % St'ns. No. St'ns. Respond. Respond. % St'ns. Respond. 318 I 83% 350 86% Stations scheduling late evening films 35 ■■ 9% 54 I 11% Stations programing (partly) for a specialized audience 424' ■ 94% 461 mm 93% Stations affiliated with national networks 446* H 99% 489 ff§i 99°/c 1 Stations affiliated with national sales representatives 125* ■ 28% 100 IB 20% Stations with uhf channel allocations "Based on total of 451 stations on air as of April I, 1955 ROCKFORD Scene o^ market power! NOW No. 2 Market in Illinois ond GROWING — has currently under construction $25 million in expanded manufacturing and retailing facilities. Are your sales messages reaching this market untouched by either Chicago or Milwaukee, 90 miles away? Only one VHF station covers this area — WREX-TV Scene o^ sales power! DELIVERS YOUR MESSAGE to over 1,000,000 viewers in a billion dollar market — all of the top 15 oncea-week shows — all of the top 15 syndicated films* — are part of the Power Packed Performance that makes WREX-TV The Viewers' Choice. * PULSE. INC. SURVEY. SEPTEMBER, I95S WREX-TV channel 13 CBS ABC AFFILIATIONS telecasting in color represented by H-R TELEVISION INC. ROCKFORD. ILLINOIS 12 1956 BUYERS' GUIDE