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KATHRYN SHANAHAN JftSsJtt. """""
"The BUYERS' GUIDE is most valuable recommending a campaign for a product to reach women, for instance. Almost at a glance you can ascertain the stations with Homemaking programs. It's a great timesaver in many ways."
JOSEPH BUDACK Timebuyer, Warwich & Legler, New York
"I like the whole idea of the BUYERS' GUIDE. The most recent example I can give of the innumerable hours that it has saved me is in the Negro and Spanish station sections."
GEORGE POLK TV-Radio Super., BBDO, New York
"When a client wants a particular audience in a hurry, I use the BUYERS' GUIDE to establish 1 ) which stations were catering to the audience (in one instance Negro, in another, foreign. ) Then 2) to determine which stations specialized most in a particular area and would be most effective."
USE THE BUYERS GUIDE
JOHN MOlvENA Timebuyer, Cunningham & Walsh, New York
"One day recently an account executive called me and said, 'I have a client in my office who is interested in Negro and Spanish television. What stations program for these groups?' I was able to answer this question immediately through BUYERS' GUIDE."
JAYNE SHANNON Timebuyer, J. Walter Thompson, N. Y.
"I use it as a 'tool' in pre-selling. It's used in determining whether it's possible to deliver to clients a spot campaign to a specific segment of the market."
Ci.Llr r b(J 1 WAY Timebuyer, Dancer-Fitzgerald-Sample, N. Y.
"BUYERS' GUIDE, by giving program information, audience interest and appeal, provides the key to station 'personality' in one handy unit — information that previously had to be gathered from long experience and contact."