Sponsor (Jan-June 1956)

Page scan 000739 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000739
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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RADIO MASTER DIRECTORY 1 ALABAMA DAILY HOURS WEEKLY HOURS , Oity Call letters Freq. Power Natl network National rep PostNetwork mid Pop music Concert Folk Rehg News Sports Homemaking Farm Foreign Negro Services LBETVILLE WAVU* 630 500w-D 21 7 13 10 9 5* 1 18 AP;W LEVNDER CITY WRFS* 1050 lkw-D KBS Sears & Ayer 56 20 10 x* 10 UP; T -P.USIA WCTA* 920 5-D.500-N MBS 47 18 10 3 AP;T .NTON rfV^GHAM WHMA* 1450 250w ABC Sears & Ayer 20 23 UP;W 1 WSPC 1390 5-D.l-N MBS Walker 9 30 10 25 8 21 3' 3 5 5 AP;St i is WJMW* 730 lkw-D 15 2 31 5 X 2* 3 3 3 AP;Se ji:N WAUD 1230 250w ABC Interstate 6 54 5 18 5 18 10* 6 20 AP MER WBCO 1450 250w Forjoe 91 42 X 123 UP WBRC 960 5kw CBS Katz 8 30 2 13 3 21 1* 3 2 AP;St WCRT 1260 lkw-D 80 3 1 UP;St WEDR 1220 lkw-D McGillvra 24 8 1 3 84 UP WKZB 1320 lkw-D 84 1 7 10 Se WILD 850 lOkw MBS 3 90 4 24 7 24 X* 3 2 UP; LW WJLD* 1400 250w Rambeau 60 X _ 126 AP;A WLBS 900 lkw-D 6 24 21 3 1" UP WSGN 610 5-D.l-N ABC Avery-Knodel X 63 6 5 15 15 1* 7 1 AP;W WVQK 690 50kw-D Radio-Tv Reps 10 60 UP 1 VON WEBJ 1240 250w M,K 8 . 5 12 24 3 - .... AP >£CA,JR WAJF 1490 250w Sears & Ayer _ 67 12 2 14 6* 4 % 5 UP;LW WHOS* 800 lkw McGillvra 43 6 20 7 9 14* 4 3 AP;T,W / WMSL 1400 250w K,M Walker 4 24 5 36 12 13 10* 1 3 5 AP 3Tr N WAGF 1320 lkw NBC McGillvra 9 52 3 14 8 13 2 3 3 AP WDIG 1450 250w ABC Paschall 18 9 UP;T WOOF 560 5kw-D Thos. Clark 12 10 20 5 1 3 13 UP ,A WULA 1240 250w Indie Sales 44 8 26 12 X 2* 4 7 UP "VYEfE WWWF 990 lkw-D KBS — 29 20 6 10 8* 5 3 3 UP RJCE WJOI 1340 250w MBS 9 50 14 6 15 5* 2 7 AP WOWL 1240 250w ABC Rambeau 6 33 2 10 11 20 16* 3 4 10 AP )Lr WHEP 1310 lkw-D Indie Sales — 20 5 26 1 20 2* 1 2 1 AP;T )RTAYNE WFPA 1400 250w Best _ .... 112 21 2 WZOB 1250 lkw-D KBS — _ 23 45 18 10 5* 3 2 UP;T *DS£N WETO 930 lkw-D KBS McGillvra 10 40 21 8 5* X 10 10 UP WGAD 1350 5kw ABC Rambeau 4 51 8 7 5 12 6' 3 3 5 AP *ene'\ WGEA 1150 lkw-D Continental 42 1 29 18 10 1* 3 y2 AP;W lEEl/ILLE WGYV* 1400 250w . Best 25 10 30 7 5 2* X 2 12 UP JN1RSVILLE WGSV 1270 lkw-D KBS 39 7 28 7 16 4» 4 12 UP U.E1/ILLE WJBB 1230 250w MBS Indie Sales 7 50 23 9 20 T 3 UP ^MirON WERH 970 5kw-D KBS Best X 11 % 34 10 20 2 2 5 4 UP;Se radio vmbols I * am station with fm affiliate t fm station D-Daytime power N-Night power • local sports covered t Mexican-American programing included in foreign language total X-category claimed, but hours unspecified .— category unclaimed SERVICES: AP— United Press, INS — International News Service, BUP — British United Press, BN — Broadcast News, A — Asso ciated Program Service, C — Capitol, Co — Cole, LW — LangWorth, Se — Sesac, St — Standard, T— RCA Thesaurus, W — World. THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A STRAIGHT KFWB LINE LARRY FINLEY — Celebrities & Music 3:30 to 6:30 PM and 10:00 PM to 6 AM The Station with Sales Penetration! Music, News, Sports, Special Features — 24 hours a Day. Entertainment — Sales — Merchandising KFWB — Los Angeles 1956 BUYERS' GUIDE 15