Sponsor (Jan-June 1956)

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000752
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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SOLD ON WARL: (left to right) Jim Mathews, owner of Tops Restaurant, and George Henning, WARL Director of Sales, look over Tops' newly signed contract for 1956. SOLD ON WARL: (left to right) Stan Barkley, Epstein Advertising Agency Account Executive; Buddy Cohen, Used Car Sales Manager, watch E. M. Kupersmidt, President of Coast-in Pontiac sign WARL 1956 contract. SOLD ON WARL: (left to right) Luther S. Briggs, Secretary-Treasurer of Briggs Meats and Ice Cream Companies, and Account Executive Bill Mullett of Kal, Ehrlich & Merrick, discuss ad plans. SOLD ON WARL: (left to right) Bill Waring, WARL Accouni Executive; M. H. Burchell, President of Alexandria Dairy (Virginia's largest); and Uncle Bud Ward of Bud Ward Advertising, hold campaign meeting. SOLD ON WARL: (left to right) Erie Kirby, president of Kirby Dodge-Plymouth dealership, discusses advertising plans for the coming year with WARL's George Henning. SOLD ON WARL: (left to right) Arthur Clarendon Smith, President of Smith's Transfer & Storage Company, looks over 1956 advertising plans for WARL as Courtland D. Ferguson, ad agency head, looks on. SOLD ON WARL: (left to right) Kal, Ehrlich & Merrick Account Executive Bill Mullett. and C. T. Lindsay, Capitol Cadillac and Oldsmobile executive, plot WARL advertising plans. SOLD ON WARL: (left to right) Mr. and Mrs. Jos. J. Fuschini, co-owners of Progressive Cleaners, and Bill Waring. WARL Account Executive, plan advertising on WARL for the coming year. SOLD ON WARL: (left to right) Tom Blow Sales Manager; Louis Graves, Presider John Harper, Assistant Manager, woi up Charles Schnieder Baking Company WARL promotion plans. SOLD ON WARL: (left to right) Alvin I Ehrlich of Kal, Ehrlich & Merrick a vertising agency, and Leon Cherner, Cherner Motor Co., complete plans f 4th straight year on WARL. WARL the favorite for ml music and local ne* 5232 Lee Highway, Arlington, '■ Kenmore 6-9000