Sponsor (Jan-June 1956)

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000754
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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1 RADIO MASTER DIRECTORY FLORIDA DAILY HOURS WEEKLY HOURS City Call letters Freq. Natl network National rep Post Pop Network mid music Concert Folk Rolig Home BELLE GLADE WSWN 900 lkw-D Stars National 20 14 BRADENTON WTRL 1490 250w Best CHIPLEY WBGC 1240 250w 71 20 x* 40 20 14 CLEARWATER WTAN 1340 250w McGillvra 100 16 14 15* COCOA WKKO 860 lkw-D Best 42 14 24 14 CORAL GABLES WVCG 1070 lkw-D T.Clark; GMB 57 CRESTVIEW WCNU 1010 lkw-D KBS % 20 30 10 DADE CITY WDCF 1350 lkw-D 15 15 DAYTONA BEACH WNDB* 1150 lkw MBS Perry 72 19 11 DE LAND WJBS 1490 250w NBC Cooke 15 15 DELRAY BEACH WDBF 1420 500w-D 44 FERN AN DIN A BCH. WFBF 1570 250w-D KBS 55 36 FT. LAUDERDALE WFTL 1400 250w Sears & Ayer 70 12 WWIL 1580 lkw Webb FT. MYERS WINK 1240 250w C,K Cooke 42 24 % I 5 m . 1 4 21 2* 3 ! 3 4 1 6* X 1 6 6 t 20 FORT PIERCE WARN 1330 lkw-D WIRA 1400 250w Continental 50 10 NBC 43 FT. WALTON BCH. WFTW 1260 lkw-D 72 15 x* GAINESVILLE WDVH 980 5kw-D Thos. Clark 31 18 WGGG_ WRUF 1230 250w A,K Best 36 12 15 850 5kw MBS Burn-Smith 58 12 16 HAINES CITY HOLLYWOOD WGTO 540 lOkw-D Weed 130 WGMA 1320 500w-D KBS Best 42 19 JACKSONVILLE WJHP* 1320 5kw MBS Perry 61 34 11 WMBR* 1460 5kw CBS CBS Radio Spot 10 72 13 WOBS 1360 lkw-D Stars National 26 17 WPDQ 600 5kw ABC V.R&McC 42 15 11 6 I 5 A _l 7 M 44 I WRHC 1400 250w 1 27 4 33 19 36 :-• JACK'VILLE BCH. WJVB 1010 lkw-D Best 65 6 1 14 3 3 KISSIMMEE WRWB 1220 250w-D KBS 29 1 17 5 7 1 I — LAKE CITY WDSR 1340 250w 58 13 7 7 X 3 6 1 I LAKELAND WLAK WONN 1430 1230 5-D,l-N NBC Pearson 6 56 22 14 5 7 % 2 y2 l:A. 250w MBS Cooke 3 80 8 4 15 2 5 X 3 .AC LAKE WALES WIPC 1280 lkw-D KBS 30 6 8 4 14 2* 5 I Se LEESBURG WLBE 790 lkw MBS Best 3 9 3 7 8 1* 1 % LIVE OAK WNER 1250 lkw-D KBS Best 14 2 22 14 9 Vl 2 3 4 MARIANNA WTYS 1340 250w MBS 4 14 1 7 2 7 2 ; MIAMI WFFC 1220 250w-D Rambeau 39 3 2 71 i WGBS* 710 50-D.10-N CBS Katz 7 1 38 2 5 9 1 2 Vi y WINZ 940 50kw . Raymer 2 140 3 .... WIOD* 610 5kw NBC Hollingbery X 2 38 4 3 3 21 4 2 % WMIE 1140 lOkw __... Stars National 18 5 24 47 5 1 X 1 13 19 1 WQAM* 560 5-D,l-N ABC Blair 7 2 60 9 1 4 19 5' 2 % i \^ WVCG (See CORAL GABLES) WWPB* 1450 250w Walker 6 54 5 54 7 2 15 18 / MIAMI BEACH WAHR* 1490 250w Indie Sales 6 154 11 X 1 WLRDt 93.9 13kw Indie Sales 2 119 .... WMRM 800 lkw-D Gill-Perna; D-C 6 50 32 2 2' 85 I MILTON WEBY 1330 lkw-D MBS 36 10 15 11 6 % 1 2 1 NAPLES WNOG 1270 500w-D Best 21 14 10 6 8 2 2 1 1 NEWSMYRNABCH . WSBB 1230 250w KBS 35 6 20 1 12 3 7 OCALA WMOP 900 lkw-D Dora-Clayton 56 6 24 10 2 4 2 2 7 ! ■ *s WTMC 1290 5-D.l-N NBC Perry 8 36 12 7 5 16 2* 1 7 3 1 1 claift ORLANDO WABR 1440 lkw-D Rambeau 42 5 30 5 7 X 3 16 I WDBO* 580 5kw CBS Blair X % 28 10 5 5 15 5 3 1 — J ~1 I I 1 UK ry >E WHOO* 990 lOkw ABC For joe 4 52 16 13 6 13 6" 2 2 15 WLOF 950 5kw Gill-Perna 1 112 2 3 16 4» WORZ 740 5kw M,N Pearson X .... 30 15 10 6 1 1 3 1 PALATKA WWPF 1260 500w KBS 8 40 12 16 10 14 X % 2 6 SYMBOLS: j * 30 am-fm station fm station DN -daytime power -night power * local sports < t Mex. Amer. covered ncluded 19 X 56 BUYERS figure catego ' GUI!