Sponsor (Jan-June 1956)

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000756
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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1 RADIO MASTER DIRECTORY GEORGIA {continued) DAILY HOURS WEEKLY HOURS City Call letters Freq. Natl network Post Pop National rep Network mid music Concert Folk Rolig HomeNews Sports making Farm Foreign Negro AUGUSTA CAIRO COLUMBUS GAINESVILLE GRIFFIN SAVANNAH THOMSON WAUG* 1050 lkw-D Interstate .... 29 24 4 3 1 1 45 A WBBQ 1340 250w MBS Everett-McK 3 1 105 12 8 4 5 9 A WBIA 1230 250w NBC Pearson 9 1 31 12 3 10 3 1 6 U WGAC 580 5-D,l-N ABC Avery-Knodel 7 50 7 17 8 21 4 5 4 1 1 U WDUN* 1240 250w ABC Indie Sales 48 11 21 10 W GGA WHIE _550_ 1320 5kw MBS 34 32 17 10* lkw-D Dora-Clayton 32 31 15 WCCP 1450 250w MBS Walker 45 10 12 WFRP mo 250w A,K Everett-McK 53 12 14 12 WJIV 900 lkw-D Stars National 16 10 WTWA 1240 250w M.K 36 18 12 41 WRDW 1480 5kw CBS Headley-Reed X 20 15 3 18 T 6 2 2 A BAINBRIDGE WMGR 930 5kw-D Webb 32 2 25 15 13 X* 8 8 7 A BAXLEY WHAB 1260 5kw-D 27 5 20 2 31 2* 2 4 7 U BRUNSWICK WMOG 1490 250w M,K Indie Sales 3 % 50 8 25 9 19 20 1 y-2 6 L WGRA 790 lkw-D A,K Indie Sales 2 45 35 15 6 X* 1 1 7 ' • WCLS 1580 lkw-D Thos. Clark 1 25 30 X X 25 U WDAK 1340 250w NBC Headley-Reed 5 1 25 3 26 10 13 6* % 20 AJl WGBA 1270 5kw-D Forjoe 46 12 18 9 !• 1 20 WPNX WRBL* 1460 1420 lkw 5kw A,M X 7 40 20 4 1 4 21 _ CBS Hollingbery X 1 50 2 1 3 13 1* 3 % A ': CORNELIA WCON 1450 250w Indie Ssles 3 31 7 40 14 4 1* 1 3 4 I Si COVINGTON WGFS WBLJ 1430 1230 lkw-D 250w KBS Sears & Ayer 32 13 7 2* 3 8 u T T DALTON MJC 7 31 2 16 15 17 7* 5 A WRCD 1430 lkw-D Dora-Clayton 10 38 10 2 2 5 L DECATUR WEAS (See ATLANTA) WGLS (See ATLANTA) DOUGLAS WDMG 860 lkw-D Dora-Clayton 22 3 8 5 1 \* 6 9 3 L DUBLIN WLMT 1330 lkw-D M,K 3 35 20 10 12 X* 1 2 7 l!W EAST POINT WTJH (See ATLANTA) j FITZGERALD WBHB 1240 250w MBS 5 43 3 21 6 10 3» 3 6 2 .A:'f FORT VALLEY WFPM 1150 lkw-D KBS Indie Sales 4 1 4 9 2 4* 2 9 I 3 M % I WKEU* 1450 250w K,M . .. __ JESUP WBGR 1370 lkw-D KBS 35 7 15 8 4 T 2 4 3 C ;.T LAFAYETTE WLFA WLAG* 1590 1240 5kw-D 250w KBS Best 29 7 13 10 7 4* 1 y2 1 LA GRANGE M,K Indie Sales 6 44 5 22 3 12 14* 3 i 6 I WTRP 620 lkw-D McGillvra 28 6 14 14 10 4 3 3 8 /:T MACON WBML 1210 250w Forjoe 1 88 30 4 10 X* 5 31 .i;W WIBB 1280 lkw-D Walker X X 14 2 26 . ;T WNEX 1400 250w A,M Branham 6 1 100 2 10 20 3* 1 % ' MADISON WMGE WMVG 1250 lkw-D 22 4 28 X X 6 X 6 i MILLEDGEVILLE 1450 250w M,K 7 30 7 7 8 11 1 1 MONROE WMRE 1490 250w KBS 42 12 44 8 7 4* 6 4 6 / MOULTRIE WMGA 1400 250w A,M Everett-McK 5 55 6 9 20 14 X 1 4 I NEWNAN WCOH* 1400 250w MBS 5 30 6 11 11 20 12' 1 2 2 ;T ROME WLAQ 1410 lkw ABC 7 52 6 5 10 14 3 14 ;Se WRGA 1470 5kw MBS Walker 4 44 4 5 6 18 8* 6 6 I ;St WROM 710 lkw-D McGillvra 20 24 25 5 8 X* 2 ! WSAV* 630 5kw NBC Blair 7 36 12 13 5 15 %• 1 5 7 l ;T WTOC 1290 5kw CBS Averv-Knodel 9 % 20 14 9 7 15 1 1 1 i STATESBORO WWNS 1240 250w M,K 4 i i SUMMERVILLE WGTA 950 lkw-D Stars National 29 4 25 22 12 5* 2 i SWAINSBORO WJAT* 800 lkw 39 7 38 8 1 X* 5 2 3 1 • \ THOMASVILLE WKTG 730 lkw-D Thos. Clark 32 2 3 10 6* 2 __ > :'l WPAX 1240 250w 51 4 17 12 9 2' y2 7 1 ;'| TIFTON WWGS 13^0 250w MBS Thos. Clark 30 10 12 TOCCOA WLET* 1420 5kw-D M.K Thos. Clark 15 11 18 17 15 VALDOSTA WGAF 910 5k w ABC Pearson 33 13 WGOV 950 5kw MBS Stars National 37 23 14 12 WARNER ROBINS WRPB 1350 lkw-D Thos. Clark 50 10 10 WAYCROSS WACL 570 lkw Thos. Clark 44 42 21 13 WAYX 1230 250w M,K Holman 43 29 10 17 '■J SYMBOLS: f * am-fm station } t fm station D — daytime power N — night power * local sports covered f Mex. Amer. included figure ur'«if« category «!«'* 32 1956 BUYERS' GUIDE*