Sponsor (Jan-June 1956)

Page scan 000757 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000757
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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RADIO MASTER DIRECTORY 1 GEORGIA {continued) DAILY HOURS WEEKLY HOURS City Call letters Free;. Power Natl network National rep PostNetwork raid Pop music Concert Folk Relig News Sports Homomaking Farm Foreign Negro Services ESBORO WBRO 1310 lkw-D KBS 36 4 22 8 2 3» l 1 9 UP >OINT WRLD* 1490 250w Thos. Clark 30 15 11 12 1« % AP;T R WIMO 1300 lkw-D Best 26 3 36 12 12 2* l 2 3 UP INRMATION: idel, WAAG ; Albany, WALB ; Brunswick, WGIG; Calhoun, WCGA Camilla, WCLB; Carrollton, WLBB; Cartersville; WBHF; Cedartown, WGAA ; Cordele, [,n Dawson, WDWD ; Elberton, WSGC; Hartwell, WKLY; Hawkinville, WCEH; Macon, WMAZ ; Marietta, WFOM; Moultrie, WMTM ; Savannah, WDAR; Sylvania, I. rhomaston, WSFT; Valdosta, WJEM; Vidalia, WVOP; Washington, WKLE. IDAHO DAILY HOURS WEEKLY HOURS City Call letters Freq. Power Natl network National rep PottNetwork mid Pop muslo Concert Folk Relig News Sports Homomaking Farm Foreign Negro Services 4CIOOT KBLI 114(1 250w 70 11 12 2 16 4* 3 3 AP * KBOI 950 5kw CBS Free & Peters 10 40 8 6 4 16 4* 2 3 % UP;W KGEM 1140 lOkw ABC Avery-Knodel 5 6 98 3 43 2 10 6* 2 UP KIDO 630 5kw NBC Blair 6 70 10 2 4 17 X* 3 UP DELL KCID 1490 250w Oakes 61 2 46 2 11 4* 1 15 AP;C ANIVILLE KORT 1230 250w 62 7 18 3 10 3« 6 6 AP;LW II FALLS KID 590 5-D.l-N CBS Gill-Perna X 27 2 1 3 15 6* 2 UP;W KIFI 1400 250w A,M Avery-Knodel 10 21 7 3 4 9 T 1 3 AP;St MS3N KLER 1300 5-D,l-N McGillvra 50 14 .... 7 X 2 AP KRLC 1350 5kw MBS Forjoe 5 30 7 2 10 45 4* 1 10 UP;T 'SCV KRPL 1400 250w KBS 1 54 9 8 5 13 9' 5 7 AP F KFXD 580 5kw MBS Avery-Knodel 3 27 4 27 13 20 T 2 5 It UP;LW ;a-llo KSEI« 930 5kw NBC Weed 8 X 6 27 3 % 8 UP;T KWIK 1240 250w C,M,K Avery-Knodel X 48 9 12 20 x' C,W :s"m KPST KRXK 1340 1230 250w KBS Continental 52 15 9 5 1 1« 1 2 UP;A IG 250w 54 9 13 4 15 5' 5 8 AP KAYT 970 lkw-D 50 8 4 2 9 3* 3 UP;C -IDIINT KSPT 1400 250w KBS Continental 35 9 6 2 14 2* 2 3 AP;St,LW 1 ALLS KEEP 1450 250w Gill-Perna 1 38 21 5 X 5* 4 UP KLIX 1310 lkw A,M Avery-Knodel 3 1 62 8 13 % 18 8* 3 X AP;A,C, McG KTFI 1270 5-D.l-N NBC Weed 8 50 4 4 5 23 1 1 2 LW.W KWEI 1240 250w 79 9 3 4 13 3 y* 2 UP;C -iNF-MATION: Burley, KBAR; Coeur D'Alene. KVNI; Wallace, KWAL. I LLINOIS DAILY HOURS WEEKLY HOURS t~ * t City Call letters Freq. Power Natl network National rep Post Pop Network mid music Concert Folk Relig News Sports Homemaking Farm Foreign Negro Services TO* WOKZ 1570 lkw-D Sears & Ayer 65 6 4 11 3* 2 2 UP E'LLE WIBV 1260 lkw-D Indie Sales 20 20 10 2 2* X 3 2 AP 'OANGTON WJBC 1230 250w ABC Sears & Ayer 22 15 12 9 X 12* 6 4 UP;T,W RO WKRO 1490 250w Pearson 34 1 5 6 19 7* 2 2 1 UP m WBYS* 1560 250w 30 6 3 3 8 2 3 4 AP;Se,T CDALE WCIL 1020 lkw-D 30 4 19 3 3 5* 4 6 .... AP M WROY* 1460 lkw-D KBS Sears & Ayer 24 2 9 4 15 3* y2 4 UP;T ITRLIA WCNT* 1210 lkw-D 47 17 20 6 13 4« 2 2 UP;LW MUIGN WDWS* 1400 250w CBS Meeker 8 28 3 3 6 14 X* 2 4 UP;W VR15TON WEIC 1270 lkw-D KBS 51 3 8 3 5 !• 2 6 INS;LW CAO WAAF 950 lkw-D Young 63 3 5 3 y2 14 UP WBBM* 780 50kw CBS 8 6 29 37 1 20 8» 3 3 All: A WBEE (See HARVEY) WCFL 1000 50kw Burke-Stuart 6 .... AP,UP;St WEAW (SeeEVANSTON) WEDC 1240 250w 6 36 24 % 5 16 — UP WFMFt 100.3 33kw 2 2 144 21 2 1 .... UP;T,St,C, LW WFMTt 98.7 28kw 1 70 2 .... .... .... WGES 1390 5kw 1 52 5 64 12 18 49t 67 UP WGN 720 50kw MBS Hollingbery 3 1 73 4 4 20 2* 2 5 7 All WIND 560 5kw AM Radio Sales 6 140 1 12 13* AP,UP;St WJOB (See HAMMOND, IND.) WLS 890 50kw ABC Blair 6 25 3 35 14 18 3 4 20 AP.UP WMAQ* 670 50kw NBC NBC Spot 9 1 30 12 2 5 2 7 1 A11;T WOPA (See OAK PARK) 1BCS: j * am tm station I fm station D — daytime power N — night power * local sports covered f Mex. Amer. included figure unspecified category unclaimed 1956 BUYERS' GUIDE 33