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1
RADIO MASTER DIRECTORY
NORTH CAROLINA {continued)
DAILY HOURS
WEEKLY HOURS
City
Call letters
Freq.
Power
Natl network National rep Network
Postmid
Pop
music
Concert
Folk
Relig
News
Sports
Homemaking
Farm
Foreign
Negro
VK
BURLINGTON
WBBB*
920
5kw
MBS Interstate x
23
2
6
8
6
8*
2
6
5 A
I
WFNS
1150
lkw
Bogner & Martin
50
2
23
11
11
5'
%
6
4 U
w
CANTON
WWIT
970
lkw-D
30
4
19
9
14
5*
3
3
6 U
\]
CHAPEL HILL
WCHL
1360
lkw-D
Indie Sales
40
21
20
2
7
4*
-. A
1
CHARLOTTE
WAYS 610 5-D,l-N
ABC Boiling
24
10
WBT
1110 50kw
CBS CBS Radio Spot 7
31
14
13
WGIV
1600
lkw-D
Forjoe
70
5
10
5
2
5
5
60
A
WIST
930
5-D.l-N
MBS Free & Peters
3
67
13
1
5
10
16«
3
3
A
WMITJ
106.9
325kw
Webb
53
64
6
3
...
wsoc*
1240
250w
NBC H-R
9
30
4
7
1
....
3
A!
WWOK
1480
lkw-D
Gill-Perna
79
5
9
4
3
%
23
U
DUNN
WCKB
780
lkw-D
KBS
16
2
13
7
3
%
1
2
2
A
DURHAM
WDNC*
620
5kw
CBS
Raymer
8
29
2
5
13
15
8*
3
5
8
Uil
WSRC
1410
lkw-D
Rambeau; D-C
X
X
X
X
X
91
WSSB
1490
250w
MBS
McGillvra
2
27
33
5
15
X*
2
24
WTIK
1310
1-D.500-N
ABC
Boiling
6
70
9
11
15
8*
2
8
7
A St
EDENTON
WCDJ
I2h(l
lkw-D
Best
25
7
14
3
7
2*
2
4
2
ELIZABETH CITY
WCNC
1240
250w
MBS
Continental
5
35
4
20
12
17
3*
3
3
3
I
WGAI
560
lkw
60
6
5
10
25
6*
5
6
6
ELKIN
WIFM*
1540
250w-D
28
4
26
5
7
X*
4
7
1
FAIRMONT
WFMO
860
lkw-D
%
42
y2
21
12
10
8
1
3
13
i r
FAYETTEVILLE
WFAI
1230
250w
CBS
Thos. Clark
9
8
6
20
10*
3
3
16
AT
WFLB
1490
250w
ABC
Burn-Smith
10
40
2
8
10
23
X
2
15
A SF
WFNC*
1390
5-D.l-N
MBS
Walker
6
19
3
12
18
17
15*
1
6
14
111
GASTONIA
WGNC* WFMC
1 (50 730
250w
ABC
Continental
I LW
GOLDSBORO
lkw-D
25
5
31
10
6
1
1
1
10
I \i
l
WGBR*
1150
5-D.l-N
ABC
4
50
1
13
3
17
8*
—
3
1
GREENSBORO
WBIG
1470
5kw
CBS
Hollingbery
X
49
5
11
4
13
9"
2
3
Ul
WCOG
1320
lkw
ABC
Boiling
7
64
10
10
10
24
1
2
2
Ul
WGBG
1400
250w
MBS
Burn-Smith
4 % 55
8
30
6
11
3*
3
15
17
\
GREENVILLE
WGTC
1590
5-D,l-N
MBS
Pearson
4
60
2
22
6
14
3
1
5
5
1
HENDERSON
WHNC
890
lkw-D
M,K
1
40
2
44
6
8
4*
6
11
1 I
WHVH
1450
250w
Be^l
64
6
29
5
4
6*
3
4
20
HENDERSONVILLE
WHKP
1450
250w
ABC
Cooke
9
35
9
12
12
12
6*
X
9
5
(_
HICKORY
WHKY
1290
5-D,l-N
A,M
X
41
7
14
12
12
3*
1
12
8
11
WIRC
630
lkw-D
Pearson
36
8
18
3
4
X
2
3
SELL The tremendous NEGRO Market of* DURHAM " RALtluH
and Eastern North Carolina with WW O K V DURHAM, N. C. "Only station in Eastern North Carolina Programming to this tremendous Market"
TOP PULSE RATED IN BOTH DURHAM AND RALEIGH
Serving over 250,000 Negroes with extremely high incomes. 1950 Census.
42% of DURHAM is NEGRO
38% of all Eastern North Carolina is NECRO
1950 Census & local govt. info.
The only possible way to reach this great Market is through
WSRC
Facts and figures prove
Call RAMBEAU or Southeastern— DORA-CLAYTON 111 O D #*
for a look at our amazing PULSE ratings among this great NEGRO market, lflf ^ WW I
the South's greatest advertising buy.
also the overall market.
62
1956 BUYERS' GUIDE