Sponsor (Jan-June 1956)

Record Details:

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RADIO MASTER DIRECTORY 1 NORTH CAROLINA (continued) DAILY HOURS WEEKLY HOURS City Call letters Freq. Natl network National rep Post Pop Network mid music Concert Folk Relig News HomeSports making Farm Foreign Negro Services GHPOINT WHPE* 1070 Ikw-D KBS 40 7 16 6 11 2' 5 3 7 AP;W WMFR* 1230 250w ABC Burn-Smith X X id 19 3 2 3 3 UP;LW WNOS* 1590 lkw-D Continental 50 ____ 16 6 7 4 24 AP;A CK)NVILLE WJNC 1240 250w M,K 4 46 5 6 3 18 6* 4 y2 AP;C POLIS WGTL 870 lkw-D .... X X X _... X _ UP;LW,W ^MOUNTAIN WKMT 1220 lkw-D 34 2 27 6 1 3* 2 3 6 UP;C,T S)N WELS 1010 lkw-D KBS Devney 40 6 DO 4 6 2 3 3 12 UP;Se,T WFTC 960 5-DJ-N ABC Best 6 60 6 15 7 15 6* X 10 AP WISP 1230 250w 66 1 18 5 2 T 2 4 13 AP;W -BURG WEWO* 1080 lkw-D KBS 43 11 17 6 7 X 6 3 7 UP,AP K'lLLE WLOE* 1490 250w MBS 8 31 2 13 10 16 5* X 6 3 AP;T TON WBUY* 1440 5kw-D KBS Continental 45 12 18 3 2 2* 2 3 2 LW.T JCCNTON WLON 1050 500w-D .. 25 5 14 10 8 x* 3 X AP mBITON WAGR 1480 lkw ABC Walker 9 20 4 18 9 16 T 1 2 3 UP;LW,Se >RCNTON WMNC 1430 5kw-D 38 6 12 5 2 3 2 1 y4 AP;St )uT AIRY WPAQ 740 lOkw-D KBS Thos. Clark 13 2 23 22 9 1 3 AP;St WSYD 1240 250w MBS 9 42 2 9 5 3 2* % 2 4 i :rn WHIT 1450 250w MBS Pearson X 21 3 6 6 16 1* 2 4 35 UP WOOW 1490 250w KBS Interstate 35 35 X 3 3 3 X AP;T KESBORO WKBC 810 lkw-D .... 34 6 37 3 10 X* 2 4 3 AP;T •H WMSN 570 500w-D 40 47 25 14 WNAO* 850 lOkw A,M Avery-Knodel 50 11 10 WPTP: 680 50k\ NBC Free & Peters 17 12 12 NS7N-SALEM WSJS* 600 5kw NBC Headley-Reed 29 10 14 WTOB 1380 5-D.l-N M,C H-R % 33 10 12 2* 1 AP;Se 1 AP AP.UP;T WRAL* 1240 250w Forjoe 64 30 % 4 21 6* 1 2 10 AP DSLLE WFRC 1600 lkw A,K Bogner & Martin 10 X 12 8 6 AP;T WRE\* 1220 250w-D Webb 38 14 25 14 8 T 3 3 12 UP; St M<E RAPIDS WCBT 1230 250w M,K Continental 8 40 6 X 3 AP;W CKIGHAM WAYN 900 lkw-D 23 2 5 5 9 5* 12 2 6 UP;W < MOUNT WCEC 810 lkw-D KBS Pearson 1 21 2 18 12 7 10* 4 6 8 AP WEED* 1390 5-D.l-N ABC Burn-Smith 7 35 14 4 12 T XBCO WRXO 1430 lkw-D 23 21 6 1 6 4 UP:W .;siry WSAT 1280 lkw ABC McGillvra 4 60 1 15 8 8 6' 1 2 10 UP MFCD WWGP* 1050 lkw-D y2 43 4 17 3 7 2* 2 6 8 UP;W ER ITY WNCA 1570 lkw-D Best % 26 7 3 8 2 3 4 5 UP;LW,Se ITHIELD WMPM 1270 lkw-D 35 2 42 7 9 Vi 1 8 4 UP;C rRN PINES WEEB 99') lkw-D Holman 12 7 4 8 4 2* 3 2 17 AP;A (UC PINE WTOE 1470 lkw-D 35 8 31 10 1 2* 2 X UP VTE'ILLE WSIC* 1400 250w MBS 5 20 3 20 3 5 3 5 AP;W IFCITY WTAB 1370 lkw-D 31 1 24 21 7 y2 2 AP;W RBCO 0M5VILLE WCPS* WTNC* 760 lkw-D 31 4 11 5 10 6* X 4 12 UP:T 790 lkw-D 24 12 24 10 10 6 UP:Se )r WTYN 1580 250w-D 28 4 28 2 7 1* y2 2 7 UP EORO WADE 1210 lkw-D 28 1 14 2 6 1* 4 9 UP;T . :e WLSE 1400 250w 43 20 20 10 3* 6 13 7 AP;LW H GTON WHED 1340 250w KBS Continental 70 20 24 6 1 8* 2 UP WRRF 930 5-D.l-N ABC Walker 8 37 5 9 7 22 2 2 6 AP:T ^YNiVILLE WHCC 1400 250w KBS 60 20 24 10 X 3* 10 4 UP:Se.T tITriLLE WENC 1240 250w MBS Thos. Clark 5 37 4 22 17 15 8' 2 4 4 AP;Co,LW, T "-LLASTON WIAM 900 lkw-D KBS 41 6 16 11 8 14* 2 2 11 UP LMIGTON WGNI 1340 250w MBS Walker 4 60 5 6 6 9 2' 15 UP;T WMFD 630 lkw A,C Burn-Smith 12 56 3 14 9 21 9» 6 9 UP;W LSO WGTM WVOT 590 1420 5kw CBS Walker 5 37 6 21 10 12 X 1 7 8 UP;T 1-D.500-N MBS Pearson 4 21 7 6 5* 24 14 AP WAAA 980 lkw-D Forjoe 49 5 1 1 3 1 82 AP WAIR* 1340 250w ABC Burn-Smith 4 49 26 7 5 13 3* 3 y> 6 AP;W UP;LW AP 'NFCvlATION: Ahoskie WRf'S Boone WATA • Clinton, WRRZ; Concord, WEGO ;Forest City, WBBO; Fuquay Springs, WFVG; Gastonia, WLTC ; Goldsboro, WEQR; ensbip, WPET; Jacksonville WLAS" Lenoir WJRI Lumberton, WTSB; Marion, WBRM; Monroe, WMAP ; Mooresville, WHIP; Morehead City, WMBL; Newton, WNNC; '"1. OXF; Rocky Mount, WFMA; Salisbury, WSTP; Sanford, WEYE ; Shelby, WOHS. vtBCS; ^ * am-Tm station 1 t fm station D — daytime power N — night power * local sports covered t Mex. Amer. included figure unspecified category unclaimed 1956 BUYERS' GUIDE 63