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RADIO MASTER DIRECTORY
1
NORTH CAROLINA (continued)
DAILY HOURS
WEEKLY HOURS
City
Call letters Freq.
Natl network
National rep
Post Pop Network mid music Concert
Folk Relig News
HomeSports making Farm Foreign Negro
Services
GHPOINT
WHPE*
1070
Ikw-D
KBS
40
7
16
6
11
2'
5
3
7
AP;W
WMFR*
1230
250w
ABC
Burn-Smith
X
X
id
19
3
2
3
3
UP;LW
WNOS*
1590
lkw-D
Continental
50
____
16
6
7
4
24
AP;A
CK)NVILLE
WJNC
1240
250w
M,K
4
46
5
6
3
18
6*
4
y2
AP;C
POLIS
WGTL
870
lkw-D
....
X
X
X
_...
X
_
UP;LW,W
^MOUNTAIN
WKMT
1220
lkw-D
34
2
27
6
1
3*
2
3
6
UP;C,T
S)N
WELS
1010
lkw-D
KBS
Devney
40
6
DO
4
6
2
3
3
12
UP;Se,T
WFTC
960
5-DJ-N
ABC
Best
6
60
6
15
7
15
6*
X
10
AP
WISP
1230
250w
66
1
18
5
2
T
2
4
13
AP;W
-BURG
WEWO*
1080
lkw-D
KBS
43
11
17
6
7
X
6
3
7
UP,AP
K'lLLE
WLOE*
1490
250w
MBS
8
31
2
13
10
16
5*
X
6
3
AP;T
TON
WBUY*
1440
5kw-D
KBS
Continental
45
12
18
3
2
2*
2
3
2
LW.T
JCCNTON
WLON
1050
500w-D
.. 25
5
14
10
8
x*
3
X
AP
mBITON
WAGR
1480
lkw
ABC
Walker
9
20
4
18
9
16
T
1
2
3
UP;LW,Se
>RCNTON
WMNC
1430
5kw-D
38
6
12
5
2
3
2
1
y4
AP;St
)uT AIRY
WPAQ
740
lOkw-D
KBS
Thos. Clark
13
2
23
22
9
1
3
AP;St
WSYD
1240
250w
MBS
9
42
2
9
5
3
2*
%
2
4
i :rn
WHIT
1450
250w
MBS
Pearson
X
21
3
6
6
16
1*
2
4
35
UP
WOOW
1490
250w
KBS
Interstate
35
35
X
3
3
3
X
AP;T
KESBORO
WKBC
810
lkw-D
....
34
6
37
3
10
X*
2
4
3
AP;T
•H
WMSN 570 500w-D
40
47 25
14
WNAO* 850 lOkw
A,M Avery-Knodel
50
11
10
WPTP:
680
50k\
NBC Free & Peters
17
12
12
NS7N-SALEM
WSJS* 600 5kw
NBC Headley-Reed
29
10
14
WTOB 1380 5-D.l-N
M,C H-R
%
33
10
12
2*
1
AP;Se
1 AP
AP.UP;T
WRAL*
1240
250w
Forjoe
64
30
%
4
21
6*
1
2
10
AP
DSLLE
WFRC
1600
lkw
A,K
Bogner & Martin
10
X
12
8
6
AP;T
WRE\*
1220
250w-D
Webb
38
14
25
14
8
T
3
3
12
UP; St
M<E RAPIDS
WCBT
1230
250w
M,K
Continental
8
40
6
X
3
AP;W
CKIGHAM
WAYN
900
lkw-D
23
2
5
5
9
5*
12
2
6
UP;W
< MOUNT
WCEC
810
lkw-D
KBS
Pearson
1
21
2
18
12
7
10*
4
6
8
AP
WEED*
1390
5-D.l-N
ABC
Burn-Smith
7
35
14
4
12
T
XBCO
WRXO
1430
lkw-D
23
21
6
1
6
4
UP:W
.;siry
WSAT
1280
lkw
ABC
McGillvra
4
60
1
15
8
8
6'
1
2
10
UP
MFCD
WWGP*
1050
lkw-D
y2
43
4
17
3
7
2*
2
6
8
UP;W
ER ITY
WNCA
1570
lkw-D
Best
%
26
7
3
8
2
3
4
5
UP;LW,Se
ITHIELD
WMPM
1270
lkw-D
35
2
42
7
9
Vi
1
8
4
UP;C
rRN PINES
WEEB
99')
lkw-D
Holman
12
7
4
8
4
2*
3
2
17
AP;A
(UC PINE
WTOE
1470
lkw-D
35
8
31
10
1
2*
2
X
UP
VTE'ILLE
WSIC*
1400
250w
MBS
5
20
3
20
3
5
3
5
AP;W
IFCITY
WTAB
1370
lkw-D
31
1
24
21
7
y2
2
AP;W
RBCO 0M5VILLE
WCPS* WTNC*
760
lkw-D
31
4
11
5
10
6*
X
4
12
UP:T
790
lkw-D
24
12
24
10
10
6
UP:Se
)r
WTYN
1580
250w-D
28
4
28
2
7
1*
y2
2
7
UP
EORO
WADE
1210
lkw-D
28
1
14
2
6
1*
4
9
UP;T
. :e
WLSE
1400
250w
43
20
20
10
3*
6
13
7
AP;LW
H GTON
WHED
1340
250w
KBS
Continental
70
20
24
6
1
8*
2
UP
WRRF
930
5-D.l-N
ABC
Walker
8
37
5
9
7
22
2
2
6
AP:T
^YNiVILLE
WHCC
1400
250w
KBS
60
20
24
10
X
3*
10
4
UP:Se.T
tITriLLE
WENC
1240
250w
MBS
Thos. Clark
5
37
4
22
17
15
8'
2
4
4
AP;Co,LW, T
"-LLASTON
WIAM
900
lkw-D
KBS
41
6
16
11
8
14*
2
2
11
UP
LMIGTON
WGNI
1340
250w
MBS
Walker
4
60
5
6
6
9
2'
15
UP;T
WMFD
630
lkw
A,C
Burn-Smith
12
56
3
14
9
21
9»
6
9
UP;W
LSO
WGTM WVOT
590 1420
5kw
CBS
Walker
5
37
6
21
10
12
X
1
7
8
UP;T
1-D.500-N
MBS
Pearson
4
21
7
6
5*
24
14
AP
WAAA
980
lkw-D
Forjoe
49
5
1
1
3
1
82
AP
WAIR*
1340
250w
ABC Burn-Smith
4
49
26
7
5
13
3*
3
y>
6
AP;W
UP;LW
AP
'NFCvlATION: Ahoskie WRf'S Boone WATA • Clinton, WRRZ; Concord, WEGO ;Forest City, WBBO; Fuquay Springs, WFVG; Gastonia, WLTC ; Goldsboro, WEQR; ensbip, WPET; Jacksonville WLAS" Lenoir WJRI Lumberton, WTSB; Marion, WBRM; Monroe, WMAP ; Mooresville, WHIP; Morehead City, WMBL; Newton, WNNC; '"1. OXF; Rocky Mount, WFMA; Salisbury, WSTP; Sanford, WEYE ; Shelby, WOHS.
vtBCS; ^ * am-Tm station
1 t fm station
D — daytime power N — night power
* local sports covered t Mex. Amer. included
figure unspecified category unclaimed
1956 BUYERS' GUIDE
63