Sponsor (Jan-June 1956)

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
000789
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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RADIO MASTER DIRECTORY 1 OHIO ' continued) DAILY HOURS / * WEEKLY HOURS City Call letters Freq. Power Natl network National rep PostNetwork mid Pop music Concert Folk Relig News HomeSports making Farm Foreign Negro Servleet vr»N WA v I 1210 250w-D Gill-Perna 53 1 24 AP wi\(; Hlo 5kw ABC H-R 6 100 12 15 14 13 10 AP \vuiNE 98U 5kw Headlev-Reed 1 101 TUCE WONW 1280 500w Devney 50 24 18 AP 13 18 x* AP;A n WJER 1450 250w 41 23 10 14 14* 10 UP;T,W JT.VERPOOL WOHI 1490 250w ABC X X X X 20 21 14* 6 6 AP;W YRi WEOL* 930 lkw Walker 118 28 10 10 2* UP;T ^D\Y WFIN* 1330 lkw-D McGillvra 80 7 3 10 2* 2 y2 AP STtIA WFOB* 1430 lkw Rambeau 89 3 30 3 9 5* 2 1 2 AP;W,C,Se :MNT WFRO* 900 500w-D . Best 31 3 6 3 6 2* 2 2 UP;St LOUS WJEH 990 250w-D .. W. S. Grant 22 2 9 6 5 1* 3 X 3 UP;W UON WMOH* 1450 250w W. S. Grant 70 9 5 8 17 2* 2 5 % UP;LW .N)N WIRO 1230 2S0w MBS McGillvra 7 49 3 8 20 21 6' 1 1 UP :kin WLMJ 1280 lkw-D KBS W. S. Grant 20 6 8 10 4 X* 2 2 UP CSTER WHOK 1320 500w-D 51 1 17 6 4 y2* 5 3 UP WIMA* 1150 lkw ABC H-R 4 60 3 1 4 12 10' 5 5 AP RITA WMOA 1490 250w MBS McGillvra 47 2 3 12 IS 6 2 5 AP;Se \RN WMRN* 1490 250w ABC 5 24 16 2 4 15 4* 3 9 UP;T JDTOWN WPFB 910 1-D,100-N \\rl,l, 1 30 8 25 11 7* 1 AP;T W/K WCLT* 1430 500w Meeker 20 40 2 6 6* 5 4 .___> AP WPTW 1570 250w-D KBS Best 21 9 2 4 10 9* y2 2 AP;W RT:OUTH WNXT 1260 5-D.l-N ABC Everett-McK X Vo 55 7 4 20 15* 3 2 UP WPAY* 1400 250w CBS V,R&McC 10 30 3 1 :; 29 4* 4 1 AP vd;ky WLEC 1450 250w MBS Holman 2 59 4 Vi 6 25 10* 1 1 1 UP;T ENFIELD WBLY 1600 lkw-D McGillvra 73 2 4 A WIZE 1310 250w ABC H-R 4 50 1 4 3 9 3* 2 3 AP;W :UE>IVILLE WSTV* 1340 2.SOw MBS Avery-Knodel 5 1 63 3 7 25 16* 2 2 y2 UP WOHO 1470 lkw Pearson % 101 6 24 2 X 5* 9 5 AP:T,W WSPD* 1370 5kw NBC Katz 6 % 47 1 6 14 3 5 3 i UP.INS; LW WTOD* 1560 lkw-D For joe 61 6 5 3 3 2 3 2 3f 4 AP;LW -3R«| WHHH 1440 5kw MBS Rambeau 4 2 35 9 2 8 10 3' 6 1 2 AP:A iSHIGTON C.H. WCIIO 1250 500w-D KBS Best 15 4 25 10 5 4* 5 10 UP:Se VE .Y WPKO 1380 lkw-D Continental 51 7 16 5 8 3 3 3 AP:W >RTINGTON WRFD 880 5kw-D Meeker 36 3 4 6 10 1» 5 22 APT UN ITOWN WBBW 1240 250w ABC Weed 3 1 75 6 6 6 19 X 2 2 AP;LW 1 WFMJ 1390 5kw NBC Headley-Reed 7 1 50 6 4 2 14 4* 2 3 4 — AP,UP;T, St WHHH (See WARREN) WHOT 1570 250w-D For joe 70 4 6 % 1 UP WKBN* 570 5kw CBS Raymer X 24 4 % 6 16 13* 1 5 y4 AP,UP; LW.W Up lle WHIZ 1240 250w NBC Pearson X 14 3 3 6 19 3« 1 2 . UP; St INFLATION: Cincinnati, WCKY : Dayton. WHIO: Mansfield, WMAN ; Mount Vernon, WMVO; Toledo, WTOL: Wellston, WKOV; Wooster. WWST. IBO OKLAHOMA DAILY HOURS WEEKLY HOURS Ity Call letters Freq. Power Natl network National rep PostNerwork mid Pop music Concert Folk Relig News Sports Homemaking Farm Foreign Negro Services s ( < KADA 1230 250w V.R&Mc X X AP:St KWHW 1450 250w MBS Pearson 3 51 5 20 10 X* 1 2 UP KLVA 1430 500w 67 24 26 6 12 3" 2 12 AP:A E KVSO 1240 250w ABC V,R&McC 8 36 8 4 8 16 4» 3 8 1 AP:Se.W ELL KBWL 1580 250w-D Best 24 6 14 5 2 T,W HA KWCO 1560 lkw KBS Best 50 7 40 6 13 4* y2 3 AP T( W D JER 7-<R KWOE 1320 lkw-D Best ... . UP KUSH 1600 lkw-D KBS Best 36 4 34 5 15 3 2 2 AP:T KRHD 1350 250w MBS V,R&McC 4 72 6 7 10 9* 5 1 V4 UP;W KCRC 1390 lkw ABC Pearson 5 50 7 7 3 10 9* 2 2 AP;W KGWA 960 lkw V.R&McC 70 17 6 21 X* UP;St :k KTAT 1570 250w-D KBS Best 24 2 8 3 7 1* 1 1 % UP KWRW 1490 lOOw — 50 15 3 3 X 12 AP * am-fm station t fm station D — daytime power N — night power * local sports covered t Mex. Amer. included x figure unspecified . category unclaimed. 1956 BUYERS' GUIDE 65