Sponsor (Jan-June 1956)

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:, i GOOD NEIGHBORS TO THE PUBLIC . . . good salesmen for your product "To sell ... a station must also serve.'' This is the principle which guides each of the four stations operated by Peoples Broadcasting Corporation. Each recognizes that leadership carries with it the responsibility to keep programs on a high plane. Each takes an active and neighborly interest in the community it serves. Each, throu< service, has won the good will of its listeners . How people's money serves people's needs public . good will that is shared by the products of its advertisers. Peoples Broadcasting Corporation is owned by the more than two million policyholder-members of the Nationwide Mutual Insurance Company . . . the company which believes in investing its policyholders' money in activities which serve the policyholders' interest. WMMN ;.»".> FAIRMONT Wesr Virginia First since 1928 in North Central West Virginia. WMMN is first in coverage, power, penetration and first in audience. WMMN is the only station that delivers this vital market. Represented by H-R Representatives WRFD sooo^o, WORTHINGTON Ohio WRFD's strong signal dominates 72 of Ohio's 88 counties. Its auto signal is the best in the state. WRFD is programmed for rural and small town listeners. It is the established voice of leading farm organizations in Ohio. Represented by Gill-Perna Inc. WTTM ,».£„ TRENTON New Jersey Covering Central New Jersey and the Delaware Valley, this station plays an important part in all activities of the surrounding community. Trenton is the hub of this vast industrial area. Represented by Forjoe & Co., Inc. WGAR ««!:„ CLEVELAND Ohio A major influence in Northern Ohio, serving 4 '/2 -million people. WGAR is programmed for the adult quality audience who do the major purchasing; winner of many awards for outstanding public service. Represented by Henry 1. Christal Co., Inc. PEOPLES BROADCASTING CORPORATION Columbus, Ohio Owned by the Policyholders of the Nationwide Mutual Insurance Company (Formerly Farm [iureau Mutual Automobile Insurance Company ) 92 1956 BUYERS' GUIDE