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:, i
GOOD
NEIGHBORS
TO THE PUBLIC
. . . good
salesmen
for your
product
"To sell ... a station must also serve.'' This is the principle which guides each of the four stations operated by Peoples Broadcasting Corporation. Each recognizes that leadership carries with it the responsibility to keep programs on a high plane. Each takes an active and neighborly interest in the community it serves. Each, throu< service, has won the good will of its listeners .
How people's money serves people's needs
public . good
will that is shared by the products of its advertisers.
Peoples Broadcasting Corporation is owned by the more than two million policyholder-members of the Nationwide Mutual Insurance Company . . . the company which believes in investing
its policyholders' money in activities which serve the
policyholders' interest.
WMMN ;.»".> FAIRMONT
Wesr Virginia
First since 1928 in North Central West Virginia. WMMN is
first in coverage, power, penetration and first in audience.
WMMN is the only station that delivers this vital market.
Represented by H-R Representatives
WRFD sooo^o, WORTHINGTON
Ohio
WRFD's strong signal dominates 72 of Ohio's 88 counties. Its auto signal is the best in the state. WRFD is programmed for rural and small town listeners. It is the established voice of leading farm organizations in Ohio.
Represented by Gill-Perna Inc.
WTTM ,».£„ TRENTON
New Jersey
Covering Central New Jersey and the Delaware Valley, this station plays an important part in all activities of the surrounding community. Trenton is the hub of this vast industrial
area.
Represented by Forjoe & Co., Inc.
WGAR ««!:„ CLEVELAND
Ohio
A major influence in Northern Ohio, serving 4 '/2 -million people. WGAR is programmed for the adult quality audience who do the major purchasing; winner of many awards for outstanding public service.
Represented by Henry 1. Christal Co., Inc.
PEOPLES BROADCASTING CORPORATION
Columbus, Ohio
Owned by the Policyholders
of the Nationwide Mutual Insurance Company
(Formerly Farm [iureau Mutual Automobile Insurance Company )
92
1956 BUYERS' GUIDE