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CITY
CALL LETTERS HOURS
ORANGEBURG
ROCK HILL
..._..WD1X 6
WTND 10
WRH1 __ 2
WTYC __9
SPARTANBURG ... WJAN 7
WORD 10
SUMTER . .....WSSC 30
UNION WBCU ..... A
W ALTERBORO __ WALD 6
TENNESSEE
CHATTANOOGA WAPO 9
WDXB .....12
WMFS 91*
CLARKSVILLE WJZM ....... 1
COLUMBIA WKRM 2
COVINGTON . WKBL .. 2
DICKSON WDKN 3
FRANKLIN WAGG ...1
GALLATIN WHIN 3
JACKSON WJAK 98*
JOHNSON CITY WETB ....... 1
KNOXVILLE WIVK 7
WKGN 10
WNOX %
LEWISBURG WJJM 3
LEXINGTON .... WDXL . ...7
McMINNVILLE WMMT 2
MEMPHIS __KWEM 26
WCBR 84*
WDIA 140*
WHHM 22
Ml RFREESBORO .... WGNS 7
WMTS 1
NASHVILLE
PARIS
RIPLEY
ROGERSVILLE SPRINGFIELD
.WKDA 6
WLAC 33
WSOK 84*
WTPR 3
.WTRB 10
WRGS 3
WDBL 8
TEXAS
ABILENE ....... ... ...KWKC .. 1
ANDREWS
.JCACT 8
ATHENS KBUD . __1
NEGRO RADIO
GALVESTON ... KGBC . .. . 23
KLUF 5
GONZALES KCTI 1
GREENVILLE KGUL __ ...5
HOUSTON KCOH 90*
KNUZ 12
KPRC 6
KYOK 132*
HUNTSVILLE _. XSAM . 3
JACKSONVILLE KEBE .9
LONGVIEW ...KLTI ... 6 MARLIN „..KMLW 3
2
ATLANTA
......KALT ........ 2
AUSTIN ..... KTXN
BAY CITY ..... . KIOX
BAYTOWN ...... XREL
BEAUMONT
20
6
63
KJET .. 105*
KRIC 12
KTRM .6
BEEVILLE . ..XIBL 1
BRYAN ...... ...KORA . 1
CARTHAGE . KGAS ... x
CENTER XDET 5
CLEVELAND KVLB .6
COLLEGE STATION ...WTAW ...A
CON ROE ...KMCO 6
CORPUS CHRISTI KUNO . 11
KWBU 6
CROCKETT KIVY .. 7
DALLAS KGKO 16
KLIF . .18
KSKY 15
DENISON XDSX 7
EL CAMPO KULP 3
EL PASO _ XELO 1
FORT WORTH KCNC 11
KNOK 63
MARSHALL KMHT .. 6
MIDLAND KJBC 7
MONAHANS ... ..KVKM ....%
MOUNT PLEASANT KIMP __%
NACOGDOCHES .. KSFA %
PALESTINE ... KNET 1
PASADENA KLVL 21
ROSENBERG KFRD _.3
SAN ANTONIO KCOR 9
KISS 12
KM AC .. .. ... 12
KTSA ...... ..5
SHERMAN . ...KRRV ..... V2
KTAN Vi
SINTON KANN 1
TAYLOR KTAE .1
TERRELL KTER 3
TEXARKANA RTFS 3
TEXAS CITY KTLW 30
TULIA KTUE %
TYLER KGKB %
KTBB 1
UVALDE KVOU .2
VICTORIA ..... KVIC 6
WACO WACO 1
WICHITA FALLS .. KTRN 10
(CONTINUED)
LEADING NATIONAL RATING SERVICES GIVE WHAT TOP NEGRO AUDIENCE
THE TRUTH ABOUT NEGRO RADIO IN PHILADELPHIA
• WHAT talks to more Negroes than any station south of New York City. Ratings compare with some network stations.
• WHAT has proven (according to national surveys) best radio buy of ANY station in Philadelphia. LOWEST COST PER DOLLAR SPENT now enjoyed by hundreds of local and national accounts.
• WHAT is the only station (for Negroes) whose signal reaches every Negro neighborhood. The highest non-directional AM tower in Philadelphia.
• WHAT is the only local station with a powerful merchandising bonus, tailor-made for Negro Market.
• WHAT is the only station with a FULLTIME broadcast schedule of Negro programs handled by top Negro personality salesmen catering to every age group and income bracket.
• WHAT was the FIRST station in Philadelphia to broadcast to Negroes. Since 1944 local acceptance has grown to the point where the station is KNOWN as, "The Voice of the Negro People."
WHAT is the only local station offering 20,000 watts of FM to Negroes.
WHAT
AM-FM
PHILADELPHIA 31, PENNA.
Represented by: Stars National, Inc.
1956 BUYERS' GUIDE
131