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a dozen or more tracks, each one containing one type of track from beginning to end. Each track must be synced to the picture. Then all tracks must be combined into one final dub track. This is done at a dubbing session by a mixer. The mixer regulates the volume of sound of each track per instructions. He may for example, hold down the volume of music so that it will not interfere with dialogue and then increase music volume when the dialogue is finished.
If the film and all tracks are well
prepared and if the editor supplies the mixer with a clear and understandable dubbing log (listing all tracks and the footage count at which various types of sounds start and stop), a good mixer should be able to re-record (dub) one reel (10 minutes) in one hour.
Unlike the western sound studios, the New York companies charge on a time basis, including labor and facilities, no matter how many men a job may take. In this manner they can lose money on complicated jobs, but
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they make it up on simple ones and also eliminate many headaches and arguments.
With minor variations, all companies charge $75 per half-hour (with a half-hour minimum) as a flat fee. Added to this is only the cost of raw stock and processing and, in cases where Western Electric or RCA equip, ment is used, a nominal royalty charge per minute of finished film.
Other film services: Two additional services in the film field are of interest to admen insofar as processing and care of commercial film is concerned.
One has to do with the handling and shipping of commercials. The other has to do with the checking, repair and rejuvenation of film.
There is a certain degree of overlapping in these services. Peerless Film Processing, for example, handles all of them, having recently added an inspection, packaging, labeling, shipping and servicing organization foi spot tv advertisers. In sending out commercials, Peerless and similar firms make sure the right commercial goes to the right station at the right time, as well as insert the right commercial in the right film program. Peerless also will take care of rejuvenation , of old film and the restoration of damaged negatives. Its Peerlessing process protects film again the abuses of handling.
Bonded Tv Service of New York, a leader in the field of shipping commercials, also handles the task of cleaning film, checking it for damage and replacing film strips when damage is beyond repair.
Rapid Film Technique specializes in the job of hardening new film to protect it against scratches and abrasion and, most important, the rejuvenation of old film. Rapid reports that it and another firm, Comprehensive, are the only ones which can remove scratches from film. Other service firms send their rejuvenation work there, according to Rapid.
Rejuvenation of film at present is practically confined to program film since the life of a commercial is usually short. However, firms which harden '"green" (new) film are trying to interest admen and commercial producers (who are usually in a rush to get commercials on the air) in the
dues of th
is process.
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