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T. If. spot editor
A column sponsored by one of the leading film producers in television
SAURY
NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET
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A Disneyland opening sets a festive party mood for Aunt Jemima Party Pancakes in this series of 60-second spots with a 30-second adaptation by SARPvA. Voice-over audio and live action photography of the product in use, appetizingly present the taste pleasure to be enjoyed by making pancakes with Strawberry, Chocolate, Egg Nog or other favorite flavors. Strong package identification supports rather than dominates the basic taste appeal. Produced by SARRA for THE QUAKER OATS COMPANY through J. WALTER THOMPSON COMPANY.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
Written with a view to the practical, down-to-earth attitude of the farmer, this arresting series of two minute commercials by SARRA sells "hard" for Purina, makers of chows for poultry and livestock. Savings for the farmer and weight gains for animals are the two-fold advantages to be derived from feeding scientifically developed Purina Chows to chicks, cows, steers, pigs and other livestock. Excellent live action location photography captures authentic "farm atmosphere" to make the message both convincing and credible. Produced by SARRA for RALSTON ' PURINA CO. through GARDNER ADVERTISING COMPANY.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
Increasing the consumption of Schoenling Beer by promoting its enjoyment on any occasion, any day of the year, is the aim of this series of 20 and 10second spots by SARRA. Through unique live action photography, the date frames in a novel calendar setting become window frames for a young couple who sing the theme of a catchy, new Schoenling jingle, "Sooner or later, you're going to try Schoenling." By spotlighting the product in other frames, immediate recognition of brand name and bottle is assured. Produced by SARRA for THE SCHOENLING BREWING COMPANY through ROLLMAN ADVERTISING AGENCY.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
Proceeding on the basic premise that nothing sells a food product like taste appeal, SARRA places the emphasis on flavor in this new 20-second spot for Patrick Cudahy Pure Pork Sausages. A new jingle augments clever animation to emphasize that only the finest ingredients go into the product. Brand name and package identification are heavy throughout. Appetizing views of the product have that "so good you can taste it" quality. Produced by SARRA for CUDAHY BROTHERS CO. through KLAU-VAN PIETERSOM-DUNLAP, INC.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
16 APRIL 1956
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