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T. I spot editor
A column sponsored by one of the leading film producers in television
SARRA
NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET
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HELPS YOU BUILD A STRONG BODY 8 WAYS
This series of one minute commercials by SARRA entertains while it informs and does an outstanding selling job for Wonder Bread. Ingenious animation graphically compares the energy expended by hard-working adults and active children in everyday activity . . . then specifically spotlights the nutritional values contained in Wonder Bread for growth and general well-being. Produced by SARRA through TED BATES 8c COMPANY for CONTINENTAL BAKING COMPANY, INC.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
Created and produced by SARRA, this series of 20-second spots and 8-second ID's does a forceful selling job for O'Keefe's Extra Old Stock Ale and Old Vienna Beer. A clever combination of animation, stop motion and live action photography concentrates on establishing high memory recall of the product's name and label. The bouncy jingle reiterates, "Be brief: say O.K. for O'Keefe's." Created and produced by SARRA for CENTURY IMPORTERS, INC. (division of Canadian Breweries, Ltd., Canada) through COMSTOCK & COMPANY.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
A Disneyland opening sets a festive party mood for Aunt Jemima Party Pancakes in this series of 60-second spots with a 30-second adaptation by SARRA. Voice-over audio and live action photography of the product in use appetizingly present the taste pleasure to be enjoyed by making pancakes with Strawberry, Chocolate, Egg Nog or other favorite flavors. Strong package identification supports rather than dominates the basic taste appeal. Produced by SARRA for THE QUAKER OATS COMPANY through J. WALTER THOMPSON COMPANY.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
VIDE-O-RIGINAL is a quality-controlled motion picture duplicate made in SARRA's own photographic laboratory. It is the "pay-off" print for your TV commercial investment and it assures that all the sparkle and clarity of a SARRA original will be faithfully reproduced on the TV viewer's home screen.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
11 JUNE 1956
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