Sponsor (Jan-June 1956)

Record Details:

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KPOA LEADS AGAIN IN HAWAII KPOA and by a greater margin than ever! OF HONOLULU — OAHU ISLAND, STA. A THE PULSE Hawaii's latest independent audit of listenership, analyzed Island Radio Listening, 6 A.M. to midnight, 7 days a week (Spring '56) — a total of 504 quarter hour periods. KPOA is No. 1 Station in 202 out of 504 quarter hours each week. For example, KPOA is 1st station in 15 of 16 quarter hour periods, 6 a.m. to 10 a.m., Mori, thru Fri. This chart illustrates the exact ratio of listener leadership established by all 8 stations. For ail-Island coverage, KPOA has a sister station in Hilo, KiLA. Stations A and B do not have Hilo affiliates. REPRESENTED BY HOLLINGBERY