Sponsor (Jan-June 1956)

Page scan 0001736 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
0001736
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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second thoughts Herewith some random thoughts on being second in average daytime audience in Minneapolis-St. Paul. • Feels good. Much better than 4 months ago, before MidContinent took over with new music, ideas, news. • WDGY has momentum. New Hooper shows gain again — to 19.1% all-day average.* • Notice wider audience gap between WDGY and Nos. 3, 4 and 5. Ahead of #3 by 67%; ahead of #4 by 154%; ahead of #5 by 169%. • Nielsen improving, too. Up 93% daytime since last time.** • Buyers are buying, getting results, too. Steve Labunski, WDGY GM, can give you a lot to think about. So can an Avery-Knodel fellow. * April-May, 1956, 7 a.m.-6 p.m., Mon.'Sat. **Jan.:\iarch, 1956, 6 a.m. -6 p.m., jWon.-Fri. I i 1 f WDGY WDGY, Minneapolis-St. Paul Represented by Avery-Knodel, Inc. 50,000 watt CONTINENT BROADCASTING COMPANY "Tha 3!orz S:g:.'g:i3" — President: Todd Storz Minneapolis-St. Paul and almost perfect-circle daytime coverage KOWH, Omaha Represented by H-R Reps, Inc. WHB, Kansas City Represented by John Blair & Co. WTIX, New Orleans WQAM,* Miami Represented by Represented by Adam J. Young, Jr. J°Hn Blair & Co. 'Transfer Subject to FCC Approval 16 SPONSOR