Sponsor (Jan-June 1956)

25 JUNE 1956 ]\eiv and renew Charles M. Pickering (3) ,,.:■ V Rex Potter (4) Frank C. Ralston (3) Marvin L Shapiro 13) Peter M. Stewart (4) Ben Strouse <3) 3. Broadcast Industry Executives (continued) NAME FORMER AFFILIATION NEW AFFILIATION Robert I. Price _ KCBS, San Fran CBS Radio, San Fran, net sales Frank C. Ralston ABC TV, LA, asst coordinator ABC-Disney Same, western division film dept director William B. Reed WKNB Radio, Hartford, anncr-deejay WKNB-TV, Hartford, sales Joe Roddy, Jr. KELP, El Paso, mgr _ Same, also: KILT-TV, El Paso, mgr John Rossiter KBMT, Beaumont, Tex, vp Screen Cems, Boston, New England sales rep Arnold Roston RKO Teleradio, NY, art director Same, co-director advertising William H. Ryan WXIX, Milwaukee, promotion-publicity mgr KPIX, San Fran, promotion mgr Phil Sanford WCRO, Bay City, Mich, program director WNEM-TV, Bay City, Mich, local sales mgr Sandy Sanford Wilding Pictures, NY, acct exec Screen Cems, NY, sales rep John E. Scanlan Keystone B'casting, NY, research director _NBC Spot Sales, NY, am-tv research super Joseph L. Scanlan KCCC, Sacramento, sales H-R Reps, San Fran, radio sales Marvin Schlatter Emil Mogul, NY, film buyer-comml-program prod NTA, NY, sales service coordinator Marvin L. Shapiro CBS TV Spot Sales, Chi, acct exec WCAU-TV, Phila, natl sales mgr John B. Soell WISN-TV, Milwaukee, director _ _ WISN Radio, Milwaukee, acting mgr Melvin Spiegel -CBS Radio, NY, press information Same, mgr special projects Ben Strouse ..WWDC AM-FM, ashington, DC, exec vp Same, pres George A. Stevens Petry, Chi, tv sales Avery-Knodel, Dallas office, mgr Robert H. Van Roo WXIX, Milwaukee, asst promotion mgr Same, promotion-publicity mgr Morton J. Wagner WMTV, Madison, Wise, vp-stn mgr WAKE, Atlanta, vp-gen mgr & mgr east division Bai group E. Cordon Walls WCAU-TV, Phila, sales Same, reg sales mgr William H. Whitaker WPTZ, Phila, programing WIP, Phila, sales 4. Advertising Agency Personnel Changes — NAME FORMER AFFILIATION NEW AFFILIATION Harold C. Altura Time, NY Brisacher, Wheeler, NY, acct exec Burt S. Avedon K&E, San Fran acct exec K&E, Mexico, vp-mgng director Michael Ben-Dror Revlon, NY, brand mgr Ogilvy, Benson & Mather, NY, acct exec Barrett Brady K&E, NY, vp creative services Same, also director C. Norman Burk .....C. Norman Burk, Pitts, owner _ W. S. Walker, Pitts, vp Robert Cole K&E, NY, vp Same, director international operations W. Arthur Cullman Ohio State Univ, assoc professor adv Publicidad Badillo, San Juan, director F. Eugene Davis Proctor Electric, Phila, marketing Ayer, Phila, plans-merchandising Lawrence J. Egan Crey, NY, acct exec — Anderson & Cairns, NY, acct exec Alexander Frances Mumm, Mullay & Nichols, NY, acct exec Same, in cgh NY office Edward B. Cellert Vick Chemical, NY, product mgnt Compton, NY, acct exec Bruce Hamilton U. S. Tobacco, NY asst adv mgr Kudner, NY Jack Holtsberg Macy's, NY, senior asst buyer Crey, asst acct exec Robert Howell Biow, La Compton, LA, acct contact Ken Kearns Biow, NY, timebuyer Crey, NY, timebuyer Herbert E. Moore Spirella, Niagara Falls, reg sales mgr Comstock & Co, Buffalo, media-research director Tim Morrow Tim Morrow Adv, Chi, owner . Henri, Hurst & McDonald, Chi, vp Ralph W. Peck Cockfield Brown, Toronto, acct exec BBDO, Toronto, acct exec Rex Potter Gulf Brewing, Houston, adv director Glenn Adv, Houston, gen mgr Thomas Wright Richey Y&R, NY, acct exec Robert W. Orr, NY, vp-acct exec H. M. Robinson _ Armour, Chi, adv mgr soap-package division Lowe Runkle, Oklahoma City, Creative director Peter M. Stewart Y&R, Detroit, senior acct exec K&E, NY, vp-acct exec Elbridge "Pete" Teel, Jr. McCarty Co, La, acct exec Carvel Nelson & Powell, Portland, Ore, acct exec Ken D. Thompson Kopmeyer, Louisville, writer-producer am-tv Same, am-tv director Phillip L. Tomalin Biow, NY, mgr am-tv dept _ Ogilvy, Benson & Mather, NY, assoc director am-tv Dik Warren Twedt NLB, Chi, research super K&E, Chi, research director G. Maxwell Ule K&E, NY, vp-research director Same, senior vp-marketing Pedro Valderrama JWT, Mexico, asst mgr-senior acct exec K&E, Mexico, asst mgr-senior acct exec 5. Sponsor Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION James A. Barnett Lever Bros, NY, vp-consumer relation Charles A. Burton Sylvania, Salem, Mass, gen sales mgr lighting. Michael McCabe Hoffman Beverages, Chi, vp sales-mktg Robert D. Thomas Firestone, Akron, central division sales mgr Irwin A. Zuckerman Hudson Pulp & Paper, NY, vp consumer products Rexall Drug, LA, vp Sylvania, Chi, vp regional sales Pabst, Chi, mgr grocery division Same, mgr tire sales Same, vp sales 6. New Agency Appointments SPONSOR PRODUCT (or service) AGENCY Anderson, Clayton, Dallas Mrs. Tucker's Shortening Bryan Houston, NY Armstrong Rubber, West Haven, Conn. all products _ L&N, NY Bond Stores Eastern area am-tv .....Joseph Katz, NY Bond Stores ...West Coast am-tv Compton, LA Benrus Watch, NY watches L&N, NY Daystrom Furniture, Olean, NY furniture BBDO, Buffalo Englander, Chi _ mattresses North, Chi General Mills, Mpls Sugar Jets __ Tatham-Laird, Chi Ceneral Mills, Mpls O-Cell-0 _ DFS, NY General Mills, Mpls Softasilk cake flour BBDO, NY Lambert-Hudnut, NY Sportsman toiletries NCK, NY Liggett & Myers, NY _..Chesterfield & inst Mc-E, NY Maier Brewing, LA beer ._ Anderson-McConnell, Hywd Mother^ Cake & Cookie, Oakland _. cookies _ Guild, Bascom & Bonfigli, San Fran Otoe Foods, Nebraska City Morton House Brand . Buchanan-Thomas, Omaha Rexall Drug, Canada all prods Canada BBDO, Toronto Ringling Bros-Barnum & Bailey, NY circus _ FCB, NY Toni, Chi _ ....Adorn hair prods __ North, Chi Wilshire Club, La ..soft drinks Edwards Agency, LA 18 SPONSOR