Sponsor (Jan-June 1956)

Page scan 0001748 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1956
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1956)
Leaf #:
0001748
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Plenty of preparation went into "leg fantasy" 1. Dummies were used first for positioning and trial run. Client spent $400 prior to shooting lo lest vapors for "clouds' 2. Live models had to maintain position like below for 2% hours, were eased by 50 cushions and double SAG scale payments 3. Hal Gerson (hands raised) was Transfilm director assisting Mike Levin on job of positioning 28 legs for six-hour filming U. S. Rubber spent 10% t' MM ovv >a gvvin ta keep 'em down en the farm after they've seen Paree?" Or — how do you make sure the viewer of one of NBC s Sunday Spectaculars stays tuned for the commercials, drenched as he is in the names, costuming and production of a 90-minute tv show? Spectacular costs come high — in this case almost $1,000 per commercial second— and the pressure is even greater than usual to make sure that the commercial makes every second pay. Cer Final 23-second "leg fantasy" inserted into mated cartoon sell, looked like picture be 28 SPONSOR