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p.m. Tuesday. 29 May to 6 a.m. Memorial Day by WIDE, Biddeford, Me.
The program included regular bulletins from state and local police headquarters, statistics on last year's Memorial Day death toll and pleas for safe driving along with recorded music.
Sponsors of the program included not only local merchants but the Bates Manufacturing Co., the Saco-Lowell shops and the Pepperell Manufacturing Co.
Not a bad idea for any day of the year. * * *
Station WSGN recruits its own Marine Reserve Platoon
Sergeant & mascot recruit Marines on WSGN
The Marine sergeant above is Ken Holt of the 3d 105 mm Howitzer Battalion who is assisting WSGN Program Director Horace Pumphrey in organizing station's Marine Reserve Platoon. The young lady is platoon mascot, Joann Park.
As part of its public service programing WSGN is promoting enlistments in the Marine Corps among its Birmingham, Ala. listeners. Each WSGN enlistee receives a certificate of membership in the "WSGN Marine Reserve Platoon." * * *
NBC's 'Window' gives public view of Wilhes-Barre store
In Wilkes-Barre, Pa., Fowler, Dick & Walker, The Boston Store, has had notable success with a participation each week-day morning in the "Home" segment of WBRE-TV's (NBC) Window. During the first week of the Boston Store's sponsorship, the participation originated from the WBRE-TV studios. Since then, however, it has been done daily at counterside directly from the Boston Store.
The entire store is wired for tv and connected directly to the WBRE-TV control room. On the second floor of (Please turn to page 88)
USE EITHER ONE OR BOTH
to open a bigger sales door in the Detroit Area!
SAtSS
C K L W radio covers a 15,000,000 population area in 5 important states. The lowest cost major station buy in the Detroit area.
800 kc. Radio 50,000 Watts
J. E. Compeau, Pres. Guardian Bldg., Detroit
nines own I V set
Channel 325,000 Watts
National Rep. Adam J. Young, Jr., Inc.
i>@!^
mz^&y
TU15A &AUR00NI
Joe "Anight!
\
•REACHES 25%* or BETTER OF ALL SETS IN USE IN
TULSA from 2to6PM1
+ FE&. 1956 PULSE
•ask your BLAIR MAN....
u M*+% A A A* 1 50.000 WATTS iKKMQ 740 KC
THE GREAT INDEPENDENT OF THE SOUTHWEST.....
Birmingham Market Full of Homefolks
Please note these total audience figures as compiled from January, 1956, Nielsen (NSI) total station homes measuring 1-5 p.m. Sunday afternoons during WVOK's HOMEFOLKS SHOW. (Johnny Poer — DJ)
Independent A 2.9%
Independent B 2,3%
Independent C 5.1%
Independent D 2.3%
WVOK-65.8
INDEPENDENT
Network A 5.6%
Network B 5.0%
Network C 4.1%
Network D 6.9%
Ask Radio-TV Reps (New York, Chicago, Hollywood, San Francisco) about identical show on WBAM Sunday afternoons or call Ira Leslie, WVOK-WBAM National Sales, collect 6-2924, Birmingham, Ala.
25 JUNE 1956
71