Sponsor (1956)

Page scan 00026 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
00026
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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That's okay, TIME Magazine . . . . . . you transposed the call letters of Omaha's most-listened-to radio station 6 different times in the June 4th* issue . . . . . . but Hooper, Pulse and Trendex have it straight: The call letters of the radio station with the biggest audience all day . . . are K-O-W-H. Hooper says so to the tune of 44.2% of the audience. Pulse agrees to the tune of 204 out of 240 first place quarter hours for K-O-W-H. Trendex chimes in with firsts for K-O-W-H in every time period. For some good TIME in the right spots, call KOWH General Manager Virgil Sharpe, or the H-R man. •. . . in a fulsome article featuring the Storz broadcasting formula— for building and keeping audiences. iSSH* qg CONTINENT BROADCASTING COMPANY "The Storz Stations" — Todd Stori, President WDGY. Minneapolis-Si, Paul KOWH. Oma^j WHB, Kansas City WTIX. New Orleans WQAM*. Miami Represented by Represented by Represented by Represented by Represented by Avery ■Knodel, Inc. H-R Reps. Inc. John Blair & Co. Adam J. Younq, Jr. John Blair & Co. • Itamttt lubfeel to FCC approval