Sponsor (1956)

Dumber t>l feature films is harder to come 1>>. l»ut sponsor estimates the number at around 8,000 and growing fast. In addition, there are an unknown number of shorts and rarloons. This liujie mass of film, whose usefulness is multiplied by rerun potential, covers almost e\cr\ conceivable t\ pe of promam fan and a varieU of lengths. Selling all this film arc about 80-odd major distributors plus a couple of hundred others who sell film in a small wa\ or to whom tv film distribution is a secondary function. Among the 80 "majors a dozen or so probably account lor the bulk of film distribution -ales of syndicated and Feature. Q. How widely is syndicated and feature film used? A. A large majorit) of stations run both syndicated and feature film, sponsor's Buyers Guide for 1956 found 7(>' , of the 495 U.S. and Canadian station which responded to a questionnaire offer syndicated film. This compares to 82^ of 312 respondents in the 1955 Buyers' Guide. So far as feature film is concerned the figures are \\2' , for the 1956 Buyers' Guide and 95', for the 1955 issue. The decrease in feature film use reflects the exhausted rerun potentialities of -ucb film. \\ ith the new feature film packages flooding the t\ market Bince sponsor's 1956 Buyers Guide figures were gathered (late in L955), the percentage of stations using feature film has undoubtedl\ increased. An N-VKTIJ -ur\e\ of it members, .. reported in its \'>~>i> "Film Manual," showed ever) responding station using feature film and 98' r' of responding stations running syndicated film. The \ \l> I I! survej went out to 2(>2 members who bad been operating prior to I May, 1955 and covered the week ol 6 June through 12 June of that Replies came from 11!! station-. i Please turn to page 82 i DR TALENT IN TELEVISION FILM COMMERCIALS — Compensation tor use and reuse — program commercials and openings and closings — class A ON CAMERA UNLIMITED 13 USES EACH 3 8 13 UNLIMITED USE FOR EACH GUARANTEED IN 1st SINGLE USE USE USE USE FOR EACH 26 CONSECUTIVE 26 CONSECUTIVE USE REUSE GUARANTEE GUARANTEE GUARANTEE 13-WK. CYCLE WEEK CYCLE WEEKS tors & Solo Singers $70 $50 $150 $350 $500 $650 $1150 lenings & Closings $70 $50 $150 $350 $400 $570 (including lead-ins and lead-outs) guaranteed Uses must take place during one 13-week cycle) I — Compensation for use and reuse — program commercials, opening & closings, signatures class A OFF CAMERA UNLIMITED USE 13 USES UNLIMITED EACH 3 USE 8 USE 13 USE UNLIMITED FOR EACH 26 GUARANTEED IN USE FOR 52 1st SINGLE GUARAN GUARAN GUARAN USE FOR EACH CONSECUTIVE 26 CONSECUTIVE CONSECUTIVE USE REUSE TEE TEE TEE 13-WK. CYCLE WEEK CYCLE WEEKS WEEKS ctors & Solo Singers penings & Closings (including lead-ins and lead-outs) roup Singers 2-4 voices roup Singers — over 4 voices gnature Singers — Soloist gnature Singers — 2 4 voices gnature Singers — over 4 voices guaranteed Uses must take place during one 13-week cycle) OTE: Rates for Group Singers and Signature Singers ON CAMERA are the sa me as those listed in Table V for Actors and Solo Singers. 0TE: Tlii-i ire key items, not full rat* list. Chart by Transfllm Inc., updated by SPONSOR and Transfllm. fl'nllmlted use hi 13week cycle, (Unlimited use for periods indicated. 'Per person. $45 $45 $35 $35 $105 $105 $255 $255 $350 $280 $485 $865 $415 $30* $20* $ 60* $120* $165* $230 $430* $25* $17.50* $ 50* $100* $137.50* $180* $135 $ 67.50* $ 60 $330* $460 $230v $200* JULY 1956 79